The Journey of Arita
Book Design for AMOREPACIFIC
A typographic design book with various stories including the importance in the development of Korean terminology and collaboration between designers. The book The Journey of Arita covers everything related to the Arita font, which has long been veiled, encompassing how the corporate typefaces were born, the story behind the font design, cases where these typefaces were used, interviews with 14 of the designers involved in the design per font, documentary photographs showing the process of creating typefaces, and products and books that use the Arita font.
Download Press Kit № 115944
Download Press Kit № 115944 Book Design for AMOREPACIFIC by Sunghoon Kim to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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The Journey of Arita by Sunghoon Kim
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Book Design by Sunghoon Kim
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Sunghoon Kim The Journey of Arita
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The Journey of Arita Book Design Press Releases
Discover our press releases for The Journey of Arita available in the following languages: English.
The Journey of Arita Book Design Translations
The Journey of Arita in your language: we provide project translations across multiple languages: Book Design EN, Boekontwerp AF, Dizajn Libri SQ, تصميم كتاب AR, Գրքի դիզայն HY, গ্ৰন্থ ডিজাইন AS, Kitab Dizaynı AZ, Liburu Diseinua EU, Дызайн кнігі BE, বই ডিজাইন BN, Dizajn Knjige BS, Дизайн на книга BG, စာအုပ်ဒီဇိုင်း MY, Disseny de Llibre CA, Disenyo sa Libro CEB, Mapangidwe a Buku NY, 書籍設計 ZY, 书籍设计 ZH, Cuncezzione di Libru CO, Dizajn knjige HR, Knižní design CS, Bogdesign DA, Boekvormgeving NL, Libro-Dezajno EO, Raamatu kujundus ET, Kirjasuunnittelu FI, Design Éditorial FR, Dealbhadh Leabhair GD, Deseño de Libros GL, წიგნის დიზაინი KA, Buchgestaltung DE, Σχεδιασμός Βιβλίου EL, Kuatia Ñemohenda GN, પુસ્તક ડિઝાઇન GU, Konsepsyon Liv HT, Ƙirar Littafi HA, Hoʻolālā Puke HAW, עיצוב ספר HE, पुस्तक डिज़ाइन HI, Phau Ntawv Tsim HMN, Könyvtervezés HU, Bókahönnun IS, Nhazi Akwụkwọ IG, Desain Buku ID, Dearadh Leabhair GA, Design Editoriale IT, ブックデザイン JA, Desain Buku JV, ಪುಸ್ತಕ ವಿನ್ಯಾಸ KN, Кітап дизайны KK, ការរចនាសៀវភៅ KM, Ibishushanyo by'Igitabo RW, 북 디자인 KO, دیزاینی کتێب KU, Китептин Дизайны KY, ການອອກແບບຫນັງສື LO, Designatio Libri LA, Grāmatas dizains LV, Knygos dizainas LT, Buchdesign LB, Дизајн на книга MK, Famolavolana Boky MG, Reka Bentuk Buku MS, പുസ്തക രൂപകല്പന ML, Disinn ta' Ktieb MT, Hoahoa Pukapuka MI, पुस्तक डिझाइन MR, Номын Дизайн MN, पुस्तक डिजाइन NE, Bokdesign NO, Bokdesign NB, Dessenh de Libre OC, ବୁକ୍ ଡିଜାଇନ୍ OR, د کتاب ډیزاین PS, طراحی کتاب FA, Projekt Książki PL, Design de Livro PT, ਕਿਤਾਬ ਡਿਜ਼ਾਈਨ PA, Qillqa Ruraynin QU, Design de Carte RO, Дизайн книги RU, Mamanu Tusi SM, पुस्तक-डिज़ाइनम् SA, Dizajn knjige SR, Dhizaini yeBhuku SN, ڪتاب ڊزائن SD, පොත් නිර්මාණය SI, Knižný dizajn SK, Oblikovanje knjige SL, Naqshadaynta Buugga SO, Moralo wa Buka ST, Diseño de Libro ES, Desain Buku SU, Muundo wa Kitabu SW, Bokdesign SV, Disenyo ng Aklat TL, Тарроҳии китоб TG, புத்தக வடிவமைப்பு TA, Китап дизайны TT, పుస్తక రూపకల్పన TE, การออกแบบหนังสือ TH, དཔེ་དེབ་བཀོད་སྒྲིག BO, ዲዛይን መጽሓፍ TI, Kitap Tasarımı TR, Kitap Dizaýny TK, Дизайн книги UK, کتاب ڈیزائن UR, كىتاب دىزايىنى UG, Kitob Dizayni UZ, Thiết Kế Sách VI, Dyluniad Llyfr CY, Boekûntwerp FY, Uyilo Lwencwadi XH, בוך דיזיין YI, Àpẹẹrẹ Ìwé YO, Ukudizayina Kwencwadi ZU.
The Journey of Arita Book Design Media Articles
Our The Journey of Arita articles are prepped and available in these languages: French, Portuguese, English, Korean, Indonesian, Japanese, Russian, Spanish, Chinese (Mandarin), Dutch, German, Arabic (Standard), Hindi, Turkish and Italian, ready for your use.
Unique Properties
The book The Journey of Arita covers everything related to the Arita font, which has long been veiled, encompassing how the corporate typefaces were born, the story behind the font design, cases where these typefaces were used, interviews with 14 of the designers involved in the design per font, documentary photographs showing the process of creating typefaces, and products and books that use the Arita font.
Tags
graphic, graphic design, design, editorial, typography, book, book design, brand design, branding, font, type design, arita
Production Technology
The work was offset printing and a hardback, paper binding, thermo-gluing was used. The cover has been coated with skin texture. There is a ribbon bookmark with Arita in Korean, English, and Chinese characters. From Giyeok to hieut 14 Korean consonants were expressed on paper as embossing. A sketch and test process of the font are printed on a small piece of 125 x 170 mm paper and inserted into the book. The text was printed on matte paper and the photo was printed on glossy paper.
Design Challenge
The book The Journey of Arita also covers a story that makes us reflect on a unique facet, along with stories about typographic design. That is the importance in developing Korean terminology. Noticeably, the names of Arita typefaces stem from the Korean language, such as buri and chuim. In fact, it is not easy to develop Korean terms for each font in the typographic design industry where foreign words have usually been adopted to coin terms. In that sense, Arita project designers’ efforts to develop and use Korean terms for a better understanding of users should not be neglected. Furthermore, the book introduces an interesting story of how domestic designers worked collaboratively with designers from foreign countries, including China and the Netherlands, in an attempt to create the Roman alphabet and Chinese character typefaces. The Arita font truly contains many stories on a long journey towards the completion of its creation. If you follow the long journey of Arita from sowing seeds to growing magnificent trees with the book The Journey of Arita, you will come to understand how the Arita typefaces could be created to be used effortlessly in everyday life.
Project Duration
The project started in January 2019 in Paju and finished in August 2020 in Seoul, Korea
Operation Flow
Since the entire text of this book used the Arita font, readers can actually assess the usability of Arita while reading. For the overseas readers interested in Korean typography, this book was written in English alongside Korean. In addition, an understandable description of technical details on typefaces is enough to appeal to not only typographic designers but readers who have paid attention to the Arita font.
Research
For the creation of a corporate font, it is generally common to entrust a typographic designer with a design of only the required typefaces within a short time. Even in an interview with a designer in the book, the designer says that it is uncommon to take 16 years to complete the development of a font in the typographic design industry where designers commissioned to create a font in only one month are commonplace. The Arita font is the product of much hard work of Amorepacific, which steadily oversaw the project without having any complaints and gave it consistent support for 16 years. Moreover, the designers developed the typeface focusing on usability so that their client as well as other designers and even the general public could use it effortlessly, and extended the typeface to branch out into a complete typeface family. The Arita font was developed as the company’s exclusive font, but all of its typefaces are available to anyone free of charge only if the copyright information is displayed. This reflects the company’s aspiration to emphasize the value of cultural sharing through the free distribution.
Inspiration
The design development for the Arita font was carried out with the motif of healthy beauty, femininity, and modernity while being inspired by an elegant lady emerging in the classic poetry of Confucius, the ancient Chinese philosopher. The graceful and sophisticated impression of an elegant lady was beautifully embodied in soft curves, gentle strokes, and curvaceous forms, fully reflecting the movement of handwriting.
Image Credits
ahn graphics
Project Overview
The Journey of Arita Book Design has been a Silver winner in the Print and Published Media Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Sunghoon Kim was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work The Journey of Arita Book Design.
Sunghoon Kim Press Releases
Our press releases on Sunghoon Kim and their work are made freely available for press members looking to add depth to their content. Press members can now immediately access 7 press releases.
The Journey of Arita: Unveiling the Beauty of Korean Typography
A breathtaking journey through the creation and significance of the Arita font, from inspiration to realization
Sunghoon Kim Newsroom
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