Hang Seng Bank
New Generation Branch for IMO design
The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience. To provide a more seamless, efficient and interactive service experience for customers.
Download Press Kit № 108096
Download Press Kit № 108096 New Generation Branch for IMO design by Yan Yik Lun to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Hang Seng Bank by Yan Yik Lun
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New Generation Branch by Yan Yik Lun
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Yan Yik Lun New Generation Branch
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Hang Seng Bank New Generation Branch Media Articles
Our articles on Hang Seng Bank, prepared for immediate use, are offered in several languages, including Spanish, Dutch, Hindi, English, Italian, German, French, Portuguese, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Turkish and Arabic (Standard).
Unique Properties
The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
Tags
Bank, bank design, e-banking, Branch design, retail design, New Generation banking
Production Technology
To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
Design Challenge
The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
Project Duration
The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
Operation Flow
This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
Research
Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
Inspiration
The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Image Credits
Photographer: IMO design, Bobby Wu Illustrator: Brainrental-lab
Project Overview
Hang Seng Bank New Generation Branch has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Yan Yik Lun was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Hang Seng Bank New Generation Branch.
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