Tongrentang Zhima Health
Offline Experience Store for Beijing Tongrentang Health
Tongrentang Zhima Health has created a complex functional system of healthy diet, medical center, health examination and social entertainment. The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store. From the ground floor to upstairs, Zhima Health Concept Store has four themes as inquiry, food, convalescence and cure.
Download Press Kit № 108738
Download Press Kit № 108738 Offline Experience Store for Beijing Tongrentang Health by Ao Zhang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Tongrentang by Ao Zhang
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Offline Experience Store by Ao Zhang
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Ao Zhang Tongrentang
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Ao Zhang Offline Experience Store
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Beijing Tongrentang HealthBrand Logo
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Tongrentang Zhima Health Offline Experience Store Press Releases
For Tongrentang Zhima Health, we offer press releases in multiple languages, including: English.
Tongrentang Zhima Health Offline Experience Store Media Articles
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Unique Properties
Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers. Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Tags
Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology
The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge
The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Project Duration
This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow
From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research
Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time. After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Image Credits
Beijing Wuxiang Space Architecture Design
Project Overview
Tongrentang Zhima Health Offline Experience Store has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Ao Zhang was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Tongrentang Zhima Health Offline Experience Store.
Ao Zhang Press Releases
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Tongrentang Zhima Health Concept Store Redefines Retail Experience
Discover the innovative transformation of Tongrentang Zhima Health Concept Store, a one-of-a-kind immersive shopping and social space
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