Cascahuin
Tequila for Tequila Cascahuín
Download Press Kit № 110322
Download Press Kit № 110322 Tequila for Tequila Cascahuín by Humberto Garcia to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention design|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Cascahuin by Humberto Garcia
Download 1800 Pixels JPEG Image.
Tequila by Humberto Garcia
Download 1800 Pixels JPEG Image.
Humberto Garcia Cascahuin
Download 1800 Pixels JPEG Image.
Humberto Garcia Tequila
Download 1800 Pixels JPEG Image.
Tequila CascahuínBrand Logo
Download 1800 Pixels JPEG Image.
Cascahuin Tequila Press Releases
Explore press materials for Cascahuin, available in languages such as English.
Cascahuin Tequila Media Articles
Leverage our ready-to-publish articles on Cascahuin, offered in a range of languages: Dutch, German, Hindi, Chinese (Mandarin), Turkish, Arabic (Standard), Indonesian, English, Italian, French, Portuguese, Spanish, Korean, Japanese and Russian.
Unique Properties
The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Tags
design, product design, graphic design, art direction, tequila, bottle, visual design
Production Technology
The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass. For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Design Challenge
One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Project Duration
The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Research
The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time. To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations. The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep. Determine the auspicious times, of planting, cultivation and harvest. Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
Inspiration
The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Image Credits
All photos: Irving Jimenez & Humberto Vanhuten
Project Overview
Cascahuin Tequila has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Humberto Garcia was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Cascahuin Tequila.
Humberto Garcia Press Releases
Access a rich repository of press releases on Humberto Garcia, offered to press and media professionals for unrestricted use in their stories. Press members can now immediately access 1 press releases.
Cascahuin Tequila Bottle Design Wins Silver A' Design Award
Humberto Garcia's Cascahuin Tequila bottle design, inspired by pre-Hispanic crafts and the stars, wins the Silver A' Design Award for Packaging Design in 2021.
Humberto Garcia Newsroom
Humberto Garcia Newsroom is your gateway to exploring acclaimed design and award-winning works.
