Pepsi Big Football Event LTO by PepsiCo Design and Innovation innovative beverage packaging

Pepsi Big Football Event LTO

Beverage Packaging for PepsiCo

Wherever there is football, there is Pepsi. The brand wanted to celebrate the Big Football Event in 2022 i in Qatar, the first time ever hosted by an Arab country , with an unexpected Pepsi twist. The brand was not an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.

PepsiCo Design and Innovation 2024 Agency Silver Press Kit № 159649

Download Press Kit № 159649

Download Press Kit № 159649 Beverage Packaging for PepsiCo by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pepsi Big Football Event LTO by PepsiCo Design and Innovation

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Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. To identify photo contributors, visit the Image Credits Section.

Beverage Packaging by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For photo credit information, refer to the Image Credits Section.

PepsiCo Design and Innovation Pepsi Big Football Event LTO

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Acknowledgements for photographs are in the Image Credits Section.

PepsiCoBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Details on photo contributions are located in the Image Credits Section.

Pepsi Big Football Event LTO Beverage Packaging Press Releases

Press resources for Pepsi Big Football Event LTO are offered in several languages: English.

Pepsi Big Football Event LTO Beverage Packaging Media Articles

Our Pepsi Big Football Event LTO articles are prepped and available in these languages: English, Chinese (Mandarin), Japanese, Korean, Russian, Hindi, Indonesian, Italian, Dutch, Spanish, German, Portuguese, French, Turkish and Arabic (Standard), ready for your use.

Unique Properties

Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.

Inspiration

The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.

Project Overview

Pepsi Big Football Event LTO Beverage Packaging has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Silver Recognition

PepsiCo Design and Innovation was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Pepsi Big Football Event LTO Beverage Packaging .

PepsiCo Design and Innovation Press Releases

Attention press members and journalists: We offer a collection of press releases on PepsiCo Design and Innovation and their notable work, available for your unrestricted use. Immediate access is granted to 50 press releases for all journalists.

Pepsi Unveils Limited Time Offer Packaging for Big Football Event in Qatar

PepsiCo Design and Innovation Introduces Limited Time Offer Packaging to Celebrate Big Football Event in 2022

PepsiCo Design and Innovation Newsroom

PepsiCo Design and Innovation Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 159649. PepsiCo Design and Innovation's newsroom is your gateway to exploring their acclaimed work, complete with all the high-resolution images and interviews you need. Welcome to Press Kit / Media Showcase 159649 on Pepsi Big Football Event LTO. Discover additional content in Newsroom 133313.