Lazarus Effekt

Campaign Illustrations for Lara Wilkin

The illustrations of the Lazarus Effect are show the German Lazarusse (animals and plants) as a memorial of transience, extinction through man. The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life. The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject.

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Lazarus Effekt by Lara Wilkin

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Campaign Illustrations by Lara Wilkin

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Lara Wilkin Lazarus Effekt

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Lara Wilkin Campaign Illustrations

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Lazarus Effekt Campaign Illustrations Press Releases

Press releases for Lazarus Effekt are now accessible in these languages: English.

Lazarus Effekt Campaign Illustrations Media Articles

Our articles on Lazarus Effekt, prepared for immediate use, are offered in several languages, including Dutch, German, Hindi, Turkish, Arabic (Standard), Indonesian, Korean, Japanese, Russian, Chinese (Mandarin), Spanish, Italian, French, English and Portuguese.

Unique Properties

The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life. The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect. The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components. The large prints attract attention, you can't overlook them. The black and white vector style combines the different media parts of the campaign. At the tall buildings they look admonishingly at the viewer. They were considered extinct by humans and returned as symbol of warning.

Tags

Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare

Production Technology

Drawn layout and adobe illustrator vectors

Design Challenge

The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological. The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.

Project Duration

The project startet in may 2020. Other parts of the Lazarus Effect campaign: https://competition.adesignaward.com/viewdesign.php?ID=111223 https://competition.adesignaward.com/viewdesign.php?ID=111428

Operation Flow

The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.

Research

Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other. The animals look admonishingly at the viewer. The hashtag takes the user to the social media and the Lazarus homepage.

Inspiration

The Lazarus effect is a largely neglected and largely unknown topic. The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.

Image Credits

Lara Wilkin

Project Overview

Lazarus Effekt Campaign Illustrations has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Lara Wilkin was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Lazarus Effekt Campaign Illustrations.

Lara Wilkin Press Releases

Access a rich repository of press releases on Lara Wilkin, offered to press and media professionals for unrestricted use in their stories. Journalists, gain instant access to 3 press releases today.

Lara Wilkin Unveils "Lazarus Effekt" Campaign Illustrations

Lara Wilkin introduces the "Lazarus Effekt" campaign, a multimedia awareness initiative utilizing black and white vector illustrations to shed light on the Lazarus Effect, a largely neglected topic in natural sciences.

Lara Wilkin Newsroom

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