Kum-Kum
Water Packaging for Backbone Branding
The bottle has symmetrical droplets on its four sides, two facing upward and two facing downward, which shape the form of water in its dynamic substantiation. As for the label and logo, Backbone Branding has created a combination of a label and a filled bottle, which shows the transparency and plasticity of the water in its dynamics. The blue tint of the back label blends harmoniously with the bottle and, thanks to the refraction of light through the liquid, makes the bottle visible, and the brand's white logo on the transparent label becomes apparent due to the blue-tinted back label.
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Download Press Kit № 111780 Water Packaging for Backbone Branding by Backbone Branding to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Kum Kum by Backbone Branding
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Water Packaging by Backbone Branding
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Backbone Branding Kum Kum
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Backbone Branding Water Packaging
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Backbone Branding Brand Logo
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Kum-Kum Water Packaging Press Releases
Explore press materials for Kum-Kum, available in languages such as English.
Kum-Kum Water Packaging Translations
We ensure Kum-Kum is globally understood with translations available in these languages: Water Packaging EN, Waterverpakking AF, Ambalazhimi I Ujit SQ, የውሃ ማሸግ AM, عبوة المياه AR, Ջրի Փաթեթավորումը HY, Su Qablaşdırması AZ, Ur Ontzi Bat EU, Упакоўка Для Вады BE, জল প্যাকেজিং BN, Ambalaža Za Vodu BS, Опаковката На Водата BG, Water Packaging MY, Els Envasos D'aigua CA, Ang Pagputos Sa Tubig CEB, Kulongedza Madzi NY, 水包裝 ZY, 水包装 ZH, Imballaggio Acqua CO, Ambalaža Za Vodu HR, Vodní Obal CS, Vandemballage DA, Waterverpakkingen NL, Akvopakado EO, Vesipakend ET, Vesipakkaus FI, L'emballage De L'eau FR, Pacadh Uisge GD, Envases De Auga GL, წყლის შეფუთვა KA, Wasserverpackungen DE, Η Συσκευασία Νερού EL, વોટર પેકેજીંગ GU, Anbalaj Dlo HT, Marufi Na Ruwa HA, ʻo Ka ʻeke Wai HAW, אריזת מים HE, जल पैकेजिंग HI, Ntim Dej HMN, A Vizes Csomagolás HU, Vatnsumbúðir IS, Nkwakọ Ngwaahịa Mmiri IG, Kemasan Air ID, Pacáistiú Uisce GA, L'imballaggio Dell'acqua IT, 水包装は JA, Kemasan Banyu JV, ನೀರಿನ ಪ್ಯಾಕೇಜಿಂಗ್ KN, Суды Қаптама KK, ការវេចខ្ចប់ទឹក KM, Gupakira Amazi RW, 물 포장은 KO, Ambalaja Avê KU, Суу Менен Таңгак KY, ການຫຸ້ມຫໍ່ນ້ໍາ LO, Aqua Packaging LA, Ūdens Iepakojums LV, Vandens Pakuotė LT, Waasserverpackung LB, Амбалажата За Вода MK, Ny Fonosana Rano MG, Pembungkusan Air MS, വാട്ടർ പാക്കേജിംഗ് ML, L-Ippakkjar Ta ' L-Ilma MT, Takai Wai MI, वॉटर पॅकेजिंग MR, Усны Савлагаа MN, पानी प्याकेजिङ NE, Vannemballasje NO, ୱାଟର ପ୍ୟାକେଜିଂ OR, د اوبو بسته بندي PS, بسته بندی آب FA, Opakowania Na Wodę PL, Embalagem De Água PT, ਪਾਣੀ ਦੀ ਪੈਕਿੰਗ PA, Ambalajul Cu Apă RO, Упаковка Для Воды RU, Afifi Vai SM, Амбалажа За Воду SR, Kurongedza Kwemvura SN, پاڻي پيڪنگنگ SD, ජල ඇසුරුම් SI, Balenie Vody SK, Embalaža Za Vodo SL, Baakadaha Biyaha SO, Sephutheloana Sa Metsi ST, El Embalaje De Agua ES, Bungkusan Cai SU, Ufungaji Wa Maji SW, Vattenförpackningar SV, Ang Water Packaging TL, Бастабандии Обӣ TG, தண்ணீர் பேக்கேஜிங் TA, Су Төрү TT, నీటి ప్యాకేజింగ్ TE, บรรจุภัณฑ์น้ำ TH, Su Ambalajı TR, Suw Gaplamak TK, Упаковка Для Води UK, پانی کی پیکیجنگ UR, سۇ ئورالمىسى UG, Suvli Qadoqlash UZ, Bao Bì Nước VI, Pecynnu Dŵr CY, Wetterferpakking FY, Ukupakishwa Kwamanzi XH, וואַסער פּאַקקאַגינג YI, Apoti Omi YO, Ukupakisha Amanzi ZU.
Kum-Kum Water Packaging Media Articles
Our articles on Kum-Kum, prepared for immediate use, are offered in several languages, including English, Spanish, Italian, German, Portuguese, French, Turkish, Arabic (Standard), Indonesian, Dutch, Hindi, Korean, Japanese, Russian and Chinese (Mandarin).
Unique Properties
The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended. The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside. When rotated the bottle transforms into a drop of water in movement.
Tags
water, transparency, minimalism, structure, packaging, design, dynamics
Production Technology
PET bottle Transparent label
Design Challenge
Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands. The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
Project Duration
The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
Operation Flow
It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
Research
Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle. The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
Inspiration
The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state. Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
Image Credits
All photo credits to Backbone Branding Video Credits: Levon Manukyan, Kum-Kum, 2019 Video Editor: Levmotion
Project Overview
Kum-Kum Water Packaging has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Backbone Branding was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Kum-Kum Water Packaging .
Backbone Branding Press Releases
Our press releases on Backbone Branding and their work are made freely available for press members looking to add depth to their content. Journalists can access 3 press releases immediately, ready for your use.
Kum-Kum Water Packaging Design Unveiled by Backbone Branding
Backbone Branding introduces the innovative Kum-Kum water packaging design, drawing inspiration from the dynamic attributes of water and challenging traditional bottle structures. The project commenced in September 2019 in Yerevan, Armenia, and concluded in February 2019, resulting in a groundbreaking design that redefines the conventional concept of water packaging.
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