Yan Natural Juice
Bottle Packaging for Backbone Branding
The design of the bottle was inspired by nature and the principles of bio mimicry specifically the form of a bitten apple. This was meant in order to show the organic quality of the product inside. This anatomy results in complementary shapes which when placed next to one another on shelves or during transportation allow to maximise the saving of space. The name of the brand is inscribed on the label with a stylised calligraphy. This calligraphy evokes the colour and appearance of thin grass as a nod to Nature.
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Yan by Backbone Branding
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Bottle Packaging by Backbone Branding
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Backbone Branding Yan
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Backbone Branding Bottle Packaging
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Backbone Branding Interview
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Yan Natural Juice Bottle Packaging Press Releases
Explore press materials for Yan Natural Juice, available in languages such as English.
Yan Natural Juice Bottle Packaging Translations
Delighted to offer translations for Yan Natural Juice projects in a variety of languages: Afifiina Fagu SM, Паковање Боца SR, Kurongedza Bhodhoro SN, بوتل پيڪنگنگ SD, බෝතල් ඇසුරුම් SI, Balenie Fľaše SK, Embalaža Za Steklenice SL, Baakadaha Dhalada SO, Ho Paka Botlolo ST, El Embalaje De Botellas ES, Bungkusan Botol SU, Ufungaji Wa Chupa SW, Flaskförpackning SV, Ang Packaging Ng Bote TL, Бастабандии Шиша TG, பாட்டில் பேக்கேஜிங் TA, Шешә Упаковкасы TT, బాటిల్ ప్యాకేజింగ్ TE, บรรจุภัณฑ์ขวด TH, Şişe Ambalaj TR, Çüýşe Gaplamak TK, Пляшкова Тара UK, بوتل کی پیکیجنگ UR, بوتۇلكا ئورالمىسى UG, Shisha Qadoqlash UZ, Bao Bì Chai VI, Pecynnu Potel CY, Flesse Ferpakking FY, Ukupakishwa Kwebhotile XH, פלאַש פּאַקקאַגינג YI, Ukupakishwa Kwebhodlela ZU, Apoti Igo YO, Bottelverpakking AF, Ambalazhimi I Shisheve SQ, ጠርሙስ ማሸግ AM, عبوة الزجاجة AR, Շշերի Փաթեթավորումը HY, Şüşə Qablaşdırma AZ, Botila Ontzi Bat EU, Упакоўка Для Бутэлек BE, বোতল প্যাকেজিং BN, Pakovanje Boca BS, Опаковката На Бутилка BG, ပုလင်းထုပ်ပိုးခြင်းသည် MY, L'embalatge D'ampolles CA, Ang Pagputos Sa Botelya CEB, Kuyika Kwa Botolo NY, 瓶子包裝 ZY, 瓶子包装 ZH, Imballaggio Buttiglia CO, Ambalaža Za Boce HR, Lahvový Obal CS, Flaskeemballage DA, Flesverpakking NL, Botelpakaĵo EO, Pudeli Pakend ET, Pullopakkaus FI, L'emballage En Bouteille FR, Am Pacadh Botal GD, Embalaxe De Botella GL, ბოთლის შეფუთვა KA, Flaschenverpackungen DE, Η Συσκευασία Φιαλών EL, બોટલ પેકેજિંગ GU, Anbalaj Boutèy HT, Marufi Na Kwalba HA, ʻo Ka Hoʻopili ʻana I Ka ʻōmole HAW, אריזת בקבוקים HE, बोतल पैकेजिंग HI, Lub Raj Mis Ntim HMN, A Palackos Csomagolás HU, Flöskuumbúðir IS, Nkwakọ Ngwaahịa Karama IG, Kemasan Botol ID, Pacáistithe É Pacáistiú Buidéal GA, L'imballaggio Delle Bottiglie IT, ボトル包装は JA, Kemasan Botol JV, ಬಾಟಲ್ ಪ್ಯಾಕೇಜಿಂಗ್ KN, Бөтелке Орамы KK, ការវេចខ្ចប់ដប KM, Gupakira Amacupa RW, 병 포장은 KO, Ambalajkirina Şûşeyê KU, Бөтөлкө Таңгак KY, ການຫຸ້ມຫໍ່ຂວດ LO, Amphora Packaging LA, Pudeļu Iepakojums LV, Butelių Pakuotė LT, Flasche Verpackung LB, Амбалажата За Шишиња MK, Ny Fonosana Tavoahangy MG, Pembungkusan Botol MS, കുപ്പി പാക്കേജിംഗ് ML, L-Ippakkjar Tal-Flixkun MT, Pounamu MI, बाटली पॅकेजिंग MR, Лонхны Савлагаа MN, बोतल प्याकेजिङ NE, Flaskeemballasje NO, ବୋତଲ ପ୍ୟାକେଜିଂ OR, د بوتل بسته بندي PS, بسته بندی بطری FA, Opakowanie Na Butelkę PL, Embalagem De Garrafa PT, ਬੋਤਲ ਪੈਕੇਜਿੰਗ PA, Ambalajul Sticlei RO, Bottle Packaging EN, Бутылочная Упаковка RU.
Yan Natural Juice Bottle Packaging Media Articles
Leverage our ready-to-publish articles on Yan Natural Juice, offered in a range of languages: German, Dutch, English, Chinese (Mandarin), Hindi, French, Portuguese, Italian, Japanese, Russian, Spanish, Turkish, Arabic (Standard), Indonesian and Korean.
Unique Properties
The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
Tags
natural juice, packaging design, biomimicry, organic,
Production Technology
A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Design Challenge
Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven. The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
Project Duration
January to May 2017 in Yerevan Armenia
Operation Flow
We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Research
Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Inspiration
The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Image Credits
All photo credits to Backbone Branding
Project Overview
Yan Natural Juice Bottle Packaging has been a Platinum winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Platinum Recognition
Backbone Branding was recognized with the coveted Platinum A' Design Award in 2020, a testament to excellence of their work Yan Natural Juice Bottle Packaging.
Backbone Branding Press Releases
Explore the world of Backbone Branding through our press releases, designed for media members to use freely and enrich your content. Unlock 3 press releases now, directly accessible to journalists.
Yan Natural Juice Unveils Innovative Bottle Packaging by Backbone Branding
Backbone Branding introduces Yan Natural Juice's groundbreaking bottle packaging, inspired by the Yin and Yang of bitten apples, designed for organic living.
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