COseries

Dynamic Identity for COdesign

This series of self-expression was born not just to highlight the dynamism of COdesign’s identity but to also portray the team’s philosophy, beliefs, creativity and expertise. With a cohesive blend of design and psychology, the series communicates and reflects causes and movements, raises awareness and eyebrows, highlights noteworthy events and achievements, and celebrates people and culture through meaningful visual stories that are not only aesthetically pleasing, but are also enlightening and thought-provoking. Each piece has been meticulously conceptualized and executed for maximum impact.

Download Press Kit № 112124

Download Press Kit № 112124 Dynamic Identity for COdesign by COdesign to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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COseries by COdesign

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Dynamic Identity by COdesign

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COdesign COseries

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COdesign Dynamic Identity

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COdesign Design Team Photo

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COdesignBrand Logo

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COdesign Corporate Logo

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COseries Dynamic Identity Media Articles

Utilize our prepared articles to feature COseries, available in the languages: Spanish, Turkish, Arabic (Standard), Korean, English, Indonesian, Japanese, Russian, Dutch, Hindi, Chinese (Mandarin), Italian, German, French and Portuguese.

Unique Properties

COdesign managed to make its mark in the design industry through this self-branding initiative. Unlike the rest, this series did not just portray the dynamism of the brand’s logo but also the creativity and expertise of the company and its members. The purpose was simple - design for impact and present the logo in various ways to communicate diverse stories.

Tags

logo, identity, dynamic branding, logo system, graphic design, 3d, motion graphics, self promotion, self expression, codesign

Production Technology

The team has taken a variety of approaches while executing each of the ideas in this series. While some concepts have been created using photo manipulation processes on Adobe Photoshop, others have been completely digitally illustrated using Adobe Illustrator; while some have been modeled and generated using 3D techniques and software like Cinema 4D and ZBrush, others have been hand-crafted with paper and scissors. The motion renders were generated using Adobe After Effects and Unreal Engine.

Design Challenge

The challenges include the continuous process of learning and embracing new technologies and techniques with each new idea, as well as the portrayal of the concepts in a manner that stays relevant and meaningful to the audience. Keeping the content confined to the CO shape is quite demanding too. Execution requires more solution-based thinking compared to the ideation phase, and that's when most of the challenges occur and are solved by the team.

Project Duration

The COseries project began in the year 2016 and continues to be a running project with new content planned and designed every month. The origin is Bangladesh but it caters to a global audience.

Operation Flow

With a cohesive blend of design, psychology and technology, each design in this series has been crafted to be realized as a thought-provoking piece of art on its own, thus depicting how we can use our skills and expertise to positively impact the world for an improved future. Every piece has a tale that inspires the audience to imagine a better planet and to work towards it together. At COdesign, we believe that everyone deserves a better tomorrow.

Research

Every month, the creative team researches causes and occasions and decides on a number of concepts to showcase through this series. Brainstorming sessions are conducted every 3 to 4 weeks and the outcomes along with the evaluated data are collected and reimagined to develop content that is meaningful and informative. The series is created with all insights kept in mind at all times to provide the audience with a wholesome experience.

Inspiration

A diverse team of individuals, with passion for design and heart for people, dreamt of applying their thoughts, knowledge and experience into an original series of self-expression through the company logo. COseries was born to create impact on minds and lives. The inspiration came from Google’s famous doodles - alterations of the Google logo created to commemorate holidays, events, achievements, and historical figures.

Project Overview

COseries Dynamic Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit COdesign.

Silver Recognition

COdesign was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work COseries Dynamic Identity.

COdesign Newsroom

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