Maskeeper
Keep Face Mask in a Card-sized Package for INNOSPHERE LTD.
Design with a Social Impact. The outbreak of coronavirus makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is an unpleasant experience and not eco-friendly. By creating a new hygiene manner, with Maskeeper, people can temporarily store personal face masks in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
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Download Press Kit № 112413 Keep Face Mask in a Card-sized Package for INNOSPHERE LTD. by Steve Yeung to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Maskeeper by Steve Yeung
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Keep Face Mask in a Card sized Package by Steve Yeung
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Steve Yeung Maskeeper
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Steve Yeung Keep Face Mask in a Card sized Package
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INNOSPHERE LTD Brand Logo
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Maskeeper Keep Face Mask in a Card-sized Package Media Articles
Ready-to-feature articles on Maskeeper are available in these languages: German, French, Portuguese, Dutch, Spanish, Italian, Turkish, Arabic (Standard), English, Indonesian, Hindi, Japanese, Russian, Chinese (Mandarin) and Korean, for your convenience.
Unique Properties
** First in the World to Satisfy the Unmet Need** In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.
Tags
pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus
Production Technology
**Fast to Market, Over One Million Pieces Distributed.** Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.
Design Challenge
**Minimal Design but Highly Efficient** In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.
Project Duration
The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.
Operation Flow
**Smart and Intuitive** Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).
Research
**Mission on Creating Shared Value (CSV)** The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down. By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.
Inspiration
**The New Lifestyle Essential for the New Normal ** The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly. Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
Image Credits
Steve Yeung Maurice Kwok Winky Mak Kurt Fan Elle Yeung
Project Overview
Maskeeper Keep Face Mask in a Card-sized Package has been a Iron winner in the Fashion and Travel Accessories Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Steve Yeung was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Maskeeper Keep Face Mask in a Card-sized Package.
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