Hotel New Grand Ready-to-eat Meals
Packaging for Hotel New Grand
This product is a ready-to-eat meals package design for the only classic hotel in Yokohama. They wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design. With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Download Press Kit № 114030
Download Press Kit № 114030 Packaging for Hotel New Grand by Kazuaki Kawahara to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Hotel New Grand Ready to eat Meals by Kazuaki Kawahara
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Packaging by Kazuaki Kawahara
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Kazuaki Kawahara Hotel New Grand Ready to eat Meals
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Kazuaki Kawahara Packaging
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Hotel New GrandBrand Logo
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Hotel New Grand Ready-to-eat Meals Packaging Press Releases
Press releases for Hotel New Grand Ready-to-eat Meals are now accessible in these languages: English.
Hotel New Grand Ready-to-eat Meals Packaging Media Articles
Our Hotel New Grand Ready-to-eat Meals articles are prepped and available in these languages: Turkish, Arabic (Standard), Dutch, Indonesian, German, English, Spanish, French, Portuguese, Italian, Chinese (Mandarin), Korean, Japanese, Russian and Hindi, ready for your use.
Unique Properties
With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Tags
Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology
The box of the package is made of cardboard.
Design Challenge
The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Project Duration
The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow
It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Research
In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration
This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Image Credits
Kazuaki Kawahara, 2020.
Project Overview
Hotel New Grand Ready-to-eat Meals Packaging has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Kazuaki Kawahara was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Hotel New Grand Ready-to-eat Meals Packaging.
Kazuaki Kawahara Press Releases
We provide a series of press releases on Kazuaki Kawahara that journalists and press members can freely incorporate into their narratives. Instantly access 2 press releases, available exclusively for journalists.
Hotel New Grand Ready-to-eat Meals Unveils Exquisite Packaging Design by Kazuaki Kawahara
Hotel New Grand introduces a line of ready-to-eat meals with packaging designed to convey tradition and prestige, offering a taste of the finest dishes prepared by top chefs in the comfort of your home.
Kazuaki Kawahara Newsroom
Discover outstanding design and award-winning initiatives in the Kazuaki Kawahara Newsroom.
