Snow Draft Beer

Packaging for CHINA RESOURCES SNOW BREWERIES

Brewed only with water, malt and hops, this Pure Malt Draft Beer is fresh and mellow to taste. The series of package design goes in line with minimalism to emphasize its materials, as well as the self-developed brewing technology. It takes aurora green and pure white as the tones, and further utilizes the and soft line drawings to visually convey the quality of the malt draft beer.

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Snow Draft Beer by CHINA RESOURCES SNOW BREWERIES

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Packaging by CHINA RESOURCES SNOW BREWERIES

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CHINA RESOURCES SNOW BREWERIES Snow Draft Beer

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CHINA RESOURCES SNOW BREWERIES Packaging

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Snow Draft Beer Packaging Media Articles

Ready-to-feature articles on Snow Draft Beer are available in these languages: Italian, German, French, Portuguese, Dutch, Chinese (Mandarin), Turkish, Arabic (Standard), Korean, Hindi, Japanese, Russian, Indonesian, Spanish and English, for your convenience.

Unique Properties

Dedicated to the first pure malt draft beer in China launched by Snow Breweries, the series of package design is expected to highlight the pure materials and advanced brewing technology of this beer. The minimalist package design takes unique aurora green and pure white as the main color scheme, and harmoniously combines the patterns of malt, hops and water ripples to convey the pure and original taste of the beer.

Tags

Beer Packaging, Pure Malt, Minimalism, Calligraphy Font, Draft Beer

Production Technology

aluminum can and glass bottle

Design Challenge

To address the challenge of conveying the original fine taste of the pure malt draft beer, the package design follows minimalism, just decorated with the patterns of brewing materials to avoid redundancy. The central white label is complemented by the relief characters of Chunsheng (meaning pure and draft) in the calligraphy font, to visualize the smooth taste and purity of the beer. The bottle is elaborately treated to take on aurora green, giving consumers a higher level of aesthetic pleasure.

Project Duration

The design and development of the pure malt draft beer started in Beijing, in September 2020. It was introduced to the market in China, in August 2022.

Operation Flow

The bottle is slightly narrowed at the waist for a comfortable grip and a soft vibe. It is also embossed with the Chinese characters of Chunsheng (meaning pure and draft) in the font of calligraphy, whose sleek lines visually imply the smooth taste and purity of the beer. The can package in a white tone is elaborately decorated with the line drawings of malt, hops and water ripples, giving consumers a panoramic understanding of the premium brewing materials of the pure malt draft beer.

Research

Thanks to the technology of micron level sterile membrane filtration and the advanced process for brewing draft beer, the pure malt draft beer launched by Snow Breweries retains the nutrition and fresh taste to the utmost. Brewed only with water, malt and the select hops of Hersbruker and Czech Saaz, it therefore boasts a fresh and mellow taste, plus a pleasing wheat flavor, which redefines how pure and fresh the high end beer can be for every consumer valuing a quality life.

Inspiration

To straightforwardly express that the beer is brewed only with water, malt and hops, the series of package design uses aurora green and pure white as the main tone, and further combines the patterns of malt, hops and water ripples, as well as the font of calligraphy. It therefore creates a unified and coherent visual identity, highlights the brewing concept of purity and high quality, and also vividly channels the fresh and original taste of the pure malt draft beer.

Project Overview

Snow Draft Beer Packaging has been a Golden winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit CHINA RESOURCES SNOW BREWERIES.

Golden Recognition

CHINA RESOURCES SNOW BREWERIES was recognized with the coveted Golden A' Design Award in 2023, a testament to excellence of their work Snow Draft Beer Packaging.

CHINA RESOURCES SNOW BREWERIES Press Releases

Access a rich repository of press releases on CHINA RESOURCES SNOW BREWERIES, offered to press and media professionals for unrestricted use in their stories. Journalists, gain instant access to 4 press releases today.

CHINA RESOURCES SNOW BREWERIES Newsroom

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