Li Beer
Packaging for CHINA RESOURCES SNOW BREWERIES
The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also the salamander fish, pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
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Li Beer by China Resources Snow Breweries
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Packaging by China Resources Snow Breweries
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China Resources Snow Breweries Li Beer
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China Resources Snow Breweries Packaging
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CHINA RESOURCES SNOW BREWERIESBrand Logo
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Li Beer Packaging Press Releases
Explore press materials for Li Beer, available in languages such as English.
Li Beer Packaging Media Articles
Access our collection of Li Beer articles, ready for use and offered in languages: Dutch, Korean, Indonesian, Japanese, Russian, Turkish, Arabic (Standard), English, Chinese (Mandarin), Hindi, Spanish, Italian, German, French and Portuguese.
Unique Properties
The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Production Technology
The bottle is made of glass.
Design Challenge
The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Project Duration
The project started in 2020 and finished in June, 2021.
Operation Flow
The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.
Research
The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Inspiration
The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Project Overview
Li Beer Packaging has been a Golden winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit China Resources Snow Breweries.
Golden Recognition
China Resources Snow Breweries was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work Li Beer Packaging.
China Resources Snow Breweries Press Releases
Attention press members and journalists: We offer a collection of press releases on China Resources Snow Breweries and their notable work, available for your unrestricted use. Instantly access 6 press releases, available exclusively for journalists.
Introducing Li Beer: A Celebration of Ancient Chinese Brewing History
CHINA RESOURCES SNOW BREWERIES Unveils Li Beer, Inspired by Ancient Chinese Brewing Techniques
China Resources Snow Breweries Newsroom
Discover outstanding design and award-winning initiatives in the China Resources Snow Breweries Newsroom.
