Pupstar

Brand Identity for H. Design Studio

Pupstar is a positioning technology company. The new brand design presents the relationship between pet and positioning by using simple, joyful iconic graphics, but sharply contrasting visual tones to catch people's attention in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call out the issue of losing their pets by no tech protection. The consistent visual system works through all digital platforms to better support and represents all Pupstar's products on market.

Download Press Kit № 114266

Download Press Kit № 114266 Brand Identity for H. Design Studio by Haolai Francis Zhou to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pupstar by Haolai Francis Zhou

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Brand Identity by Haolai Francis Zhou

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Haolai Francis Zhou Pupstar

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Haolai Francis Zhou Brand Identity

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Haolai Francis Zhou Designer Portrait Photo

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H Design StudioBrand Logo

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Pupstar Brand Identity Press Releases

Our Pupstar press releases are ready in languages: English, for your convenience.

Pupstar Brand Identity Media Articles

Access our collection of Pupstar articles, ready for use and offered in languages: Korean, Japanese, Russian, Turkish, Arabic (Standard), Spanish, Italian, Hindi, Chinese (Mandarin), German, French, Portuguese, Dutch, Indonesian and English.

Unique Properties

Pupstar is a positioning technology company. The new brand design is for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people to never lose their pets. The consistent visual system works through all digital platforms as well.

Tags

Visual Identity, Logo, Branding, Stationary, Illustration, Product Design, Web Design

Production Technology

Exploring and creating simple iconic graphics to develop a logo both from pet and positioning, especially the visual look of animal paw, dog face, map pin, navigation arrow, and so on. The brand logo and stationery were printed on a textured matte recycled stock paper. The logo is presented by OLED light technology in product design so that the OLED light enhanced the legibility and visuality of the GPS tracker wearing on pets.

Design Challenge

For the logo design, the biggest challenge part is the process of creating a graphic that conveys the relationship between pets and positioning. The whole visual language needs to present a friendly feeling based on product design, and also it has to show passion and impress to catch people's attention to avoid losing their pets.

Project Duration

The project started in July 2020 in San Francisco and finished in December 2020 in San Francisco, and was published and promoted via online digital marketing in December 2020.

Operation Flow

The design creates a passionate visual experience for catching people's attention on this new product that could provide significant support for their pet lives. Also, the design helps marketing sales by making good communication and visual connection between pets and positioning services.

Research

The research process focuses entirely on the subject matter. Building up an intriguing storytelling helps us to get more inspirations on creating the brand visual system. Using SurveyMonkey to collect data about how many people used pet tracker for their pets, and other surveys for brand competitors. Collecting stories especially from people who had the experience of losing their pets without using GPS Tracker products. Also, doing research and collecting competitor's logos and Pet-related brands' logos is important for making a unique and identifiable logo design on market. Finally, keep doing more sketches and drawing is the essential process to develop graphics for visual system until reaching the simple and meaningful designs.

Inspiration

Getting inspired and researched by people who had the experience of losing their pets. There are limit product options to prevent pet loss and protection on market. Deeply exploring the relationship and building connection between animals and positioning become the core message of the visual language, especially for logo design. The logo design exploration process focused on creating a simple and recognizable symbolic graphic to represent both pet and positioning, and also the design was aimed to evoke pet owners to realize the relationship and functionality of products.

Project Overview

Pupstar Brand Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Haolai Francis Zhou.

Silver Recognition

Haolai Francis Zhou was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Pupstar Brand Identity.

Haolai Francis Zhou Press Releases

For journalists seeking engaging content: Explore our press releases featuring Haolai Francis Zhou's work, freely available for incorporation into your stories. Now available: Immediate access to 2 press releases for journalists.

Pupstar Unveils Innovative Brand Identity for Pupstar GPS Pet Tracker

Pupstar, a positioning technology company, introduces a fresh brand identity for its upcoming product, the Pupstar GPS Pet Tracker, aiming to revolutionize pet protection and positioning.

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