Archadia

Brand Identity for Archos S.r.l.

The Archadia logo is designed to inspire stability and dynamism according to the mission of the brand. The letter A, here understood as the initial letter of the brand name, was designed starting from the elementary geometry of a triangle, the static form par excellence in architecture, but also recalls the main concepts of academy, architecture and also "abitare" (living in Italian). The chosen blue color finally defines the institutional and academic role of the brand, but also the colors and reflections of the Venice lagoon water, where Archadia Academy has established its headquarters.

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Archadia by Cristian Carrara

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Brand Identity by Cristian Carrara

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Cristian Carrara Archadia

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Cristian Carrara Brand Identity

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Cristian Carrara Designer Portrait Photo

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Archos S r l Brand Logo

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Archadia Brand Identity Press Releases

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Archadia Brand Identity Media Articles

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Unique Properties

ARCHADIA is the establishment of a European Higher Education School based in Venice, Italy, capable of acting as an active laboratory in the transition of the way of living on the planet towards sustainability. On this, the Archadia logo conveys the spirit of the mission starting from a stylized letter "A", split in two solid volumes, static but dynamic at the same time and understood both as the initial letter of the brand name, but also as Academy, Architecture, Abitare (Living) and Archos Studio creator and organizer of courses and masters.

Tags

Archadia, Logo, Brand Identity, Logo design, Archadia Academy, Archadia Brand Identity, Archadia logo, Cristian Carrara, Archos

Production Technology

The Archadia logo was produced with Adobe Illustrator CC 2021 and Adobe Photoshop CC 2021. The symbol concept was conceived with a technical drawing based on the geometric construction of an equilateral triangle and an isosceles triangle.

Design Challenge

The most difficult part in creating this logo was certainly to not fall into a banal or overly simplified forms, not being able to convey the spirit and the mission of the brand with the risk of plagiarism of a highly inflated form such as the letter "A", widely used in graphics and logos. After a careful investigation and research on the already existing forms recalling the letter A in the world of graphics and brand identities, we proceeded with the design and stylization of the A starting from a geometric construction and then personalizing it on the needs of the brand in a contemporary and captivating look.

Project Duration

The project was developed from February to March 2022 in Bergamo and was presented in Venice in March 2022.

Operation Flow

The vector logo is versatile and can be used in different ways, shapes and versions for brand identity needs. It can be used on light or dark backgrounds, only as a symbol, word-mark only or both with symbol and word-mark as complete logotype. In this regard, solutions have been devised for personalized gadgets, both for stationery products and clothing and textile products.

Research

Starting from the mission of Archadia, the logo conveys the spirit of stability but also of the dynamism of this architecture academy transmitting its identity, the strength and the will to go further. The versatility of use and the simplicity of the shape of this logo makes it immediately recognizable, both as an academic symbol and as an identity of a new way of approaching architectural design.

Inspiration

The inspiration came from the letter A of the name, but also from the words that generated it and that contain the mission of the school such as Architecture, Academy, Abitare (Living) and Archos, the architecture studio that deals with the management of masters and courses. A static but dynamic "A" at the same time transmitting stability and strength in a contemporary guise. The form starts from the elementary geometry of a triangle, the static form par excellence in architecture. The blue recalls its institutional role but also the colors of Venice lagoon, headquarters of the academy.

Image Credits

Image #1: Creator Cristian Carrara, 2022 Image #2: Creator Cristian Carrara, 2022 Image #3: Creator Cristian Carrara, 2022 Image #4: Creator Cristian Carrara, 2022 Image #5: Creator Cristian Carrara, 2022

Project Overview

Archadia Brand Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Cristian Carrara was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Archadia Brand Identity.

Cristian Carrara Press Releases

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Introducing Archadia: A New Brand Identity by Cristian Carrara

Discover the inspiration, unique properties, and realization technology behind Archadia's brand identity

Cristian Carrara Newsroom

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