Mohanii

Brand Identity for DOTONE Brand Design

Mohanii is a fashion pioneer brand positioned at the core of the oriental spirit. The designer draws inspiration from oriental ink and wash, and endows the brand with a personality symbol of vitality and rhythm. The brand combines ink and wash to reinterpret black and white classics in the application, and uses post-modern abstract forms of expression on the basis of plane composition to form an avant-garde and artistic visual image, giving the brand a unique charm.

Download Press Kit № 142914

Download Press Kit № 142914 Brand Identity for DOTONE Brand Design by Wei Sun to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention design|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Mohanii by Wei Sun

Download 1800 Pixels JPEG Image.

Brand Identity by Wei Sun

Download 1800 Pixels JPEG Image.

Wei Sun Mohanii

Download 1800 Pixels JPEG Image.

Wei Sun Brand Identity

Download 1800 Pixels JPEG Image.

Wei Sun Designer Portrait Photo

Download 1800 Pixels JPEG Image.

DOTONE Brand DesignBrand Logo

Download 1800 Pixels JPEG Image.

Mohanii Brand Identity Press Releases

Our Mohanii press releases are ready in languages: English, for your convenience.

Mohanii Brand Identity Media Articles

Ready-to-feature articles on Mohanii are available in these languages: Chinese (Mandarin), Turkish, Arabic (Standard), English, German, French, Portuguese, Korean, Indonesian, Japanese, Russian, Hindi, Spanish, Dutch and Italian, for your convenience.

Unique Properties

The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit. MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.

Tags

Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art

Production Technology

M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.

Design Challenge

There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.

Project Duration

The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.

Operation Flow

Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.

Research

Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.

Inspiration

Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.

Image Credits

Image #1-#5 Designer,Wei Sun,2020 Designer,Mingran Wu,2020

Project Overview

Mohanii Brand Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Wei Sun was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Mohanii Brand Identity.

Wei Sun Press Releases

Journalists and media members can enrich their content with our press releases on Wei Sun, available for free use. For immediate journalistic use: 6 press releases are available right now.

Mohanii: Redefining Brand Identity with Oriental Artistry

Wei Sun Unveils Mohanii, a Fusion of Oriental Ink and Modern Design, Shenzhen, July 2021

Wei Sun Newsroom

Find inspiration and award-winning creativity within the Wei Sun Newsroom.