Mohanii

Brand Identity for DOTONE Brand Design

Mohanii is a fashion pioneer brand positioned at the core of the oriental spirit. The designer draws inspiration from oriental ink and wash, and endows the brand with a personality symbol of vitality and rhythm. The brand combines ink and wash to reinterpret black and white classics in the application, and uses post-modern abstract forms of expression on the basis of plane composition to form an avant-garde and artistic visual image, giving the brand a unique charm.

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Mohanii by Wei Sun

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Brand Identity by Wei Sun

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Wei Sun Mohanii

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Wei Sun Brand Identity

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Wei Sun Designer Portrait Photo

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DOTONE Brand DesignBrand Logo

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Mohanii Brand Identity Press Releases

Explore press materials for Mohanii, available in languages such as English.

Mohanii Brand Identity Media Articles

Our Mohanii articles are prepped and available in these languages: Chinese (Mandarin), Turkish, Arabic (Standard), English, German, French, Portuguese, Korean, Indonesian, Japanese, Russian, Hindi, Spanish, Dutch and Italian, ready for your use.

Unique Properties

The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit. MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.

Tags

Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art

Production Technology

M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.

Design Challenge

There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.

Project Duration

The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.

Operation Flow

Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.

Research

Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.

Inspiration

Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.

Image Credits

Image #1-#5 Designer,Wei Sun,2020 Designer,Mingran Wu,2020

Project Overview

Mohanii Brand Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Wei Sun was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Mohanii Brand Identity.

Wei Sun Press Releases

We provide a series of press releases on Wei Sun that journalists and press members can freely incorporate into their narratives. Instantly access 6 press releases, available exclusively for journalists.

Mohanii: Redefining Brand Identity with Oriental Artistry

Wei Sun Unveils Mohanii, a Fusion of Oriental Ink and Modern Design, Shenzhen, July 2021

Wei Sun Newsroom

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