C-MAX Branding Identity
Visual Upgrade for C-MAX
C-MAX is a high-tech company focusing on cloud computing, mobile computing, big data, artificial intelligence. By extracting well-known element symbols and other codes, the designer reorganized and designed a new logo, and used the combination of black and white and gradient color as the visual presentation to upgrade the company's brand. This design wants to break people's fixed thinking and prejudice towards programmers and presents their rigorous and dynamic culture.
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Download Press Kit № 114759 Visual Upgrade for C-MAX by Fengnan Lin to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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C MAX Branding Identity by Fengnan Lin
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Visual Upgrade by Fengnan Lin
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Fengnan Lin C MAX Branding Identity
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Fengnan Lin Visual Upgrade
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C MAXBrand Logo
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C-MAX Branding Identity Visual Upgrade Media Articles
Ready for your features: articles on C-MAX Branding Identity in various languages, including Spanish, English, Turkish, French, Portuguese, Hindi, Dutch, German, Arabic (Standard), Italian, Chinese (Mandarin), Korean, Indonesian, Japanese and Russian.
Unique Properties
The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Tags
Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology
Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge
Looking for representative symbols and languages of computing classes.
Project Duration
Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow
Logo design inspiration from the code commonly used symbols,representing calculation; "<>",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Research
Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration
People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry. The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Image Credits
Image #1: Designer Fengnan Lin,2020. Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.
Project Overview
C-MAX Branding Identity Visual Upgrade has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Fengnan Lin was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work C-MAX Branding Identity Visual Upgrade.
Fengnan Lin Press Releases
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