Prow Thai

Branding and Packaging for Prow Thai

To create a fresh image for Prow Thai, a brand of virgin coconut oil and cosmetics brand from agriculturists in the South of Thailand. The designer used the form of the coconut to make a dot color painting on the packaging, including the bright color scheme to reflect the perception of the product made by skilled workers and utilized in the product lineup. All packaging comes in white color of coconut meat to represent the cleanliness of the organic product.

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Prow Thai by Piti Amornlertwattana

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Branding and Packaging by Piti Amornlertwattana

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Piti Amornlertwattana Prow Thai

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Piti Amornlertwattana Branding and Packaging

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Piti Amornlertwattana Designer Portrait Photo

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Prow ThaiBrand Logo

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Prow Thai Branding and Packaging Media Articles

Leverage our ready-to-publish articles on Prow Thai, offered in a range of languages: Spanish, French, Chinese (Mandarin), Hindi, Turkish, English, Indonesian, Dutch, German, Arabic (Standard), Korean, Japanese, Russian, Italian and Portuguese.

Unique Properties

The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.

Tags

branding, packaging, virgin coconut oil, cosmetic, lotion

Production Technology

Bottle Material: Glass, PET Label: Sticker matte paper, offset printing

Design Challenge

It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.

Project Duration

The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.

Operation Flow

The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.

Research

Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.

Inspiration

Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.

Image Credits

Images #1-#4: Piti Amornlertwattana Image #5: Image by www.freepik.com, www.pexels.com

Project Overview

Prow Thai Branding and Packaging has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Piti Amornlertwattana was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Prow Thai Branding and Packaging.

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