Prow Thai

Branding and Packaging for Prow Thai

To create a fresh image for Prow Thai, a brand of virgin coconut oil and cosmetics brand from agriculturists in the South of Thailand. The designer used the form of the coconut to make a dot color painting on the packaging, including the bright color scheme to reflect the perception of the product made by skilled workers and utilized in the product lineup. All packaging comes in white color of coconut meat to represent the cleanliness of the organic product.

Download Press Kit № 116727

Download Press Kit № 116727 Branding and Packaging for Prow Thai by Piti Amornlertwattana to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention design|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Prow Thai by Piti Amornlertwattana

Download 1800 Pixels JPEG Image.

Branding and Packaging by Piti Amornlertwattana

Download 1800 Pixels JPEG Image.

Piti Amornlertwattana Prow Thai

Download 1800 Pixels JPEG Image.

Piti Amornlertwattana Branding and Packaging

Download 1800 Pixels JPEG Image.

Piti Amornlertwattana Designer Portrait Photo

Download 1800 Pixels JPEG Image.

Prow ThaiBrand Logo

Download 1800 Pixels JPEG Image.

Prow Thai Branding and Packaging Press Releases

For Prow Thai, we offer press releases in multiple languages, including: English.

Prow Thai Branding and Packaging Media Articles

For immediate use: Prow Thai articles, available in languages such as Spanish, French, Indonesian, Chinese (Mandarin), Hindi, Turkish, Dutch, German, Arabic (Standard), English, Korean, Japanese, Russian, Italian and Portuguese, to enrich your content.

Unique Properties

The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.

Tags

branding, packaging, virgin coconut oil, cosmetic, lotion

Production Technology

Bottle Material: Glass, PET Label: Sticker matte paper, offset printing

Design Challenge

It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.

Project Duration

The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.

Operation Flow

The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.

Research

Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.

Inspiration

Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.

Image Credits

Images #1-#4: Piti Amornlertwattana Image #5: Image by www.freepik.com, www.pexels.com

Project Overview

Prow Thai Branding and Packaging has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Piti Amornlertwattana was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Prow Thai Branding and Packaging.

Piti Amornlertwattana Press Releases

Numerous press releases on Piti Amornlertwattana and their achievements are at your disposal, inviting press members to use them freely in their coverage. Unlock 1 press releases now, directly accessible to journalists.

Prow Thai: A Fresh Image for Virgin Coconut Oil and Cosmetics Brand

Piti Amornlertwattana Redefines Branding and Packaging for Prow Thai

Piti Amornlertwattana Newsroom

Discover outstanding design and award-winning initiatives in the Piti Amornlertwattana Newsroom.