Aquetha

Branding and Packaging for tacto inc.

Online gallery that exposes the aged sake as work of art. Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position Aquetha, which is characterized by ice-temperature aging, as the umbrella for the online gallery Kitamura Sake Exhibition, which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by art.

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Aquetha by tacto inc

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Branding and Packaging by tacto inc

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tacto inc Aquetha

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tacto inc Branding and Packaging

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Aquetha Branding and Packaging Press Releases

Press releases tailored for Aquetha are available in the languages: English.

Aquetha Branding and Packaging Media Articles

Explore our ready-to-use articles on Aquetha, available in multiple languages: English, Spanish, French, Italian, German, Dutch, Chinese (Mandarin), Portuguese, Indonesian, Arabic (Standard), Japanese, Turkish, Korean, Russian and Hindi, for your feature stories.

Unique Properties

Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.

Tags

Packaging, Product Design, Website

Production Technology

Bottles and packaging that do not compromise on every detail as a “artwork”. Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing. The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work. A website that acts more like a gallery than EC site. On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image.

Design Challenge

Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.

Project Duration

2months, Tokyo, Japan

Operation Flow

This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.

Inspiration

Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.

Image Credits

Photographer: Masato Ishibashi Glass Artist: Yutaro Kijima

Project Overview

Aquetha Branding and Packaging has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

tacto inc. was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Aquetha Branding and Packaging.

tacto inc. Press Releases

Attention press members and journalists: We offer a collection of press releases on tacto inc. and their notable work, available for your unrestricted use. Journalists, gain instant access to 2 press releases today.

Introducing Aquetha: A Unique Concept of Aged Sake as Art

Aquetha by tacto inc. redefines aged sake as a work of art, unveiling a captivating online gallery experience

tacto inc. Newsroom

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