Love Art
Campaign for Dahlstedt Holding SL
In its inaugural campaign, Winghook embarks on a bold and artistic endeavor aimed at making a resounding statement. Employing a meticulous fusion of digital manipulation and artistic reinterpretation, Winghook incorporates renowned masterpieces from Art History into its narrative. Through skillful manipulation, the campaign challenges viewers to discern incongruities, with precision and attention to detail. By juxtaposing familiar classics with innovative twists, Winghook not only invites contemplation but also asserts its prowess in safeguarding the integrity of artistic treasures.
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Download Press Kit № 119665 Campaign for Dahlstedt Holding SL by Daniel da Hora to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Love Art by Daniel da Hora
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Campaign by Daniel da Hora
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Daniel da Hora Love Art
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Daniel da Hora Campaign
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Dahlstedt Holding SLBrand Logo
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Daniel da Hora Interview
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Unique Properties
For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Tags
Art, Creative, Museum, Paintings
Production Technology
More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels). Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Design Challenge
By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Project Duration
The project started in Dec 2021 in Stockholm SUE and it’s still running.
Research
For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute. Paintings names: Las meninas, Diego Velazquez (public domain); Nude Maja, Francisco Goya (public domain); Painter’s Mother, James Whistler (public domain); Composition 2, Piet Mondrian (public domain); A Bigger Splash, David Hockney (Gerety); Soup Cans, Andy Warhol (MoMA); baking the Bread, Anders Zorn (public domain).
Inspiration
By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Image Credits
Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.
Project Overview
Love Art Campaign has been a Bronze winner in the Advertising, Marketing and Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Daniel da Hora was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Love Art Campaign.
Daniel da Hora Newsroom
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