Cats in a Box
Communication Design for Adote Um Gatinho
The design team campaign ingeniously combined bold illustrations with a cheerful atmosphere, aiming to debunk covid-19 myths and promote cat adoption. Research-driven, it uncovered misconceptions, leading to impactful messaging and product line development. Through a vibrant marketing approach and a successful charity bazaar, the campaign not only raised funds but also challenged societal beliefs, fostering a more informed and compassionate community.
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Download Press Kit № 161093 Communication Design for Adote Um Gatinho by Daniel da Hora to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Cats in a Box by Daniel da Hora
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Communication Design by Daniel da Hora
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Daniel da Hora Cats in a Box
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Daniel da Hora Communication Design
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Adote Um GatinhoBrand Logo
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Daniel da Hora Interview
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Cats in a Box Communication Design Press Releases
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Cats in a Box Communication Design Media Articles
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Unique Properties
It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc. But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Tags
Cat, Pets, Adoption, Illustration, Color
Production Technology
It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Design Challenge
How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Project Duration
The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Research
The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspiration
During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Image Credits
Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.
Project Overview
Cats in a Box Communication Design has been a Iron winner in the Advertising, Marketing and Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Daniel da Hora was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Cats in a Box Communication Design.
Daniel da Hora Press Releases
Access a rich repository of press releases on Daniel da Hora, offered to press and media professionals for unrestricted use in their stories. Press members can now immediately access 3 press releases.
Cats in a Box: A Creative Campaign to Support Abandoned Cats in Brazil
Daniel da Hora's "Cats in a Box" campaign creatively addresses the surge in abandoned cats during the pandemic, debunking myths and promoting adoption while raising funds for a local NGO. The project commenced in October 2021 in São Paulo, Brazil, and continues to impact society through its ongoing product sales.
Daniel da Hora Newsroom
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