Episode
Brand eXperience Design for SK D&D EPISODE
The overall brand design encompasses and portrays an organic place that can capture various kinds of episodes of life in keeping with the brand name, which signifies a place where people who seek a diversified lifestyle gather together to create new stories. In order to express such brand characteristics, we created designs that can be flexibly modified, for a design system and brand experience that can exhibit the full spectrum of the brand's experiential nature.
Download Press Kit № 119730
Download Press Kit № 119730 Brand eXperience Design for SK D&D EPISODE by Plus X to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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EP by Plus X
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Brand eXperience Design by Plus X
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Plus X EP
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Plus X Brand eXperience Design
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SK D amp D EPISODEBrand Logo
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Episode Brand eXperience Design Media Articles
Leverage our ready-to-publish articles on Episode , offered in a range of languages: Spanish, Japanese, Russian, Chinese (Mandarin), Hindi, Dutch, English, Italian, German, French, Portuguese, Korean, Turkish, Arabic (Standard) and Indonesian.
Unique Properties
Many residential space brands provide a supplier-centered brand identity. However, Episode is a user-centered design with a major difference in communication with customers.
Tags
Share, Episode, Dwell, Story, House, Harmony, Relationship, Gathering
Production Technology
1. Brand Value Platform It defines the brand essence, “Life Storyg (story+storage),” and the core brand value, “living space, value community, and emotional platform.” 2. Visual Identity and Brand Design Element Development The square in the EPISODE logo indicates a space where diverse stories and harmonization are contained. It is developed to flexibly expand to online/off-line contacts. 3. Brand Experience Design From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used in the right place to provide Episode’s unique brand experiences.
Design Challenge
Modern residential spaces are not just a resting place but a place of applying the values and tastes and, furthermore, aspects of one’s life. Through this identity design, SK D&D intends to break away from the concept of traditional residence and suggest a new dwelling place.
Project Duration
The project proceeded for 4 months in Seoul, South Korea.
Operation Flow
The design motif developed has been applied to resident cards, room numbers, etc. for customers and completed when they draw their own episode. SK D&D intends to provide a variety of new brand experiences to users through a flexible design rather than a fixed one.
Research
SK D&D has thoroughly analyzed diverse space share services, which are currently provided to customers, conducted interviews to find ways to create synergy through customer members coming together, and considered ways to visually connect customer experience elements.
Inspiration
Episodeis not only a living space but also a shared residential platform made with customers’ experiences and values. SK D&D develops the design by focusing on a design that can be flexibly changed and applied rather than a fixed design, on a touchpoint to express the characteristics of the brand.
Project Overview
Episode Brand eXperience Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Plus X.
Bronze Recognition
Plus X was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Episode Brand eXperience Design.
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