MaGnesium Hub

Exhibition for C.Y Tung

MaGnesium Hub is a concept design for an outpost of National Geographic Society in Presidio, a historic neighborhood in San Francisco. The project is a mixed-use commercial space that accommodates the exhibition spaces, a cafe, and the workplace located in a two-story building overlooking Golden Gate Bridge. Since the publication of flash photographs was a meaningful step for the organization, the design was inspired by the phenomenon caused by flashlights. The circulation, lobby design, and exhibition spaces' unique features were planned thoroughly with functionality and aesthetics.

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MaGnesium Hub by Chia Yu Tung

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Exhibition by Chia Yu Tung

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Chia Yu Tung MaGnesium Hub

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MaGnesium Hub Exhibition Press Releases

Press releases tailored for MaGnesium Hub are available in the languages: English.

MaGnesium Hub Exhibition Media Articles

Our articles on MaGnesium Hub, prepared for immediate use, are offered in several languages, including Turkish, Arabic (Standard), Spanish, Indonesian, Hindi, Italian, Dutch, English, Korean, Japanese, Russian, Chinese (Mandarin), German, French and Portuguese.

Unique Properties

MaGnesium Hub is a concept design for an outpost of National Geographic Society in Presidio, a historic neighborhood in San Francisco. The project is a mixed-use commercial space that accommodates the exhibition space, a cafe, and the workplace located in a two-story building overlooking Golden Gate Bridge. The circulation, lobby design, and exhibition spaces' unique features were planned thoroughly with functionality and aesthetics.

Tags

Exhibition, Museum Exhibition, Conceptual Design, Flash Camera, Magnesium, Scientific

Production Technology

Level one lobby represents the camera lens. The flipped LED graphic on the ground, which appears correctly in the mirrored ceiling, demonstrates the image reversed effect between the lens and the imaging sensor. The permanent exhibition space adjacent to the lobby is designed with custom showcasing booths inspired by old camera bellows and camera lenses. The audio-visual room is designed with acoustic in mind for broadcasting short-clips. Once visitors travel down the hallway past the central event space's wall, the current exhibition space is designed with flexibility in mind and planned as the "second layer" of magnesium atom. The flexible space and movable display cases are arranged for constant exhibition changes every season. The mesh ceiling in this area is formed by eight pieces of perforated panels inspired by the 8 electrons on the second shell of a magnesium atom. Additionally, the display pedestals throughout the floor are made of brushed silver metal and dichroic glass resembling the flashcube of Kodak's Instamatic camera. For the cafe space located at the corner of level one facing the Presidio neighborhood, the room is inspired by historic military architecture, characterizing brick elements, arcade porches, and other decorative elements.

Design Challenge

The design challenge of this project was to analyze the travel path throughout the space from visitors, staff, and employees' points of view and holistic incorporate into the design concept on the floor plan and every detail; security, merchant, and noise considerations needed to be covered in the circulation planning stage.

Project Duration

The project was designed in 2019 in San Francisco and was nominated as one of the best.

Operation Flow

Besides educating visitors by showcasing the collections, Magnesium Hub also provides an event space for groups and neighbors to connect and socialize. The interacting elements, such as the pullout display panels, digital interacting map, and the interaction board, are designed throughout the exhibition floor.

Research

The project had been through a research stage searching back to the history of National Geographic Society. The magazine's flash photographs were captured by Shiras's jack lighting technique, which he rode on a canoe with a bright light to catch animals' eyeshine, had successfully illuminated a previously invisible part of the natural world and also marked the organization's milestone. The effect of flash was first created through burning magnesium powder. Burning magnesium powder was used as the flashlight in early photography, so the designer started the concept related to the idea of the flashlight. Just like National Geographic's dedication to discovering the world through pioneering photos and insights, MaGnesium Hub carries a similar mission to celebrate the past and explore the future.

Inspiration

Since National Geographic's publication of 74 George Shiras's flash photos in 1906, the technique of creating flashlight by burning magnesium powder to capture animals in the dark, turned the Nat Geo magazine from a text-based scientific journal into a "picture book," which marked the organization's milestone. The designer has come up with a concept that is inspired by the phenomenon caused by flashlights. Level one is designed as "before flash" that demonstrates a dimmish atmosphere; level two is the work floor, as "after flash," with a brighter look and feel.

Image Credits

Image #1 : Renderer ArchiCGI Image #2: Renderer ArchiCGI Image #3 : Renderer ArchiCGI Image #4 : Renderer ArchiCGI Image #5 : Renderer ArchiCGI

Project Overview

MaGnesium Hub Exhibition has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Chia Yu Tung was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work MaGnesium Hub Exhibition.

Chia Yu Tung Press Releases

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MaGnesium Hub Concept Design Unveiled by Chia Yu Tung

Chia Yu Tung's MaGnesium Hub Concept Design: A Tribute to National Geographic's Flash Photography Milestone

Chia Yu Tung Newsroom

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