Customized Farmland

Mobile Application for Harbin Institute of Technology, Shenzhen

Customized Farmland is an online-to-offline land leasing platform. It was designed to integrate the agricultural and human resources in rural China. It adopts a novel framework which consists of modules of land leasing, farming, rural touring, 5G broadcasting, online marketing, and online donations. It provides a new way to promote the development of agriculture for rural revitalization and opens new opportunities for agricultural investments from urban people.

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Customized Farmland by Xiaoshuai Jing

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Mobile Application by Xiaoshuai Jing

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Xiaoshuai Jing Customized Farmland

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Xiaoshuai Jing Mobile Application

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Harbin Institute of Technology ShenzhenBrand Logo

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Customized Farmland Mobile Application Press Releases

Press releases for Customized Farmland are now accessible in these languages: English.

Customized Farmland Mobile Application Media Articles

Ready for your features: articles on Customized Farmland in various languages, including Indonesian, Hindi, French, Dutch, Turkish, Arabic (Standard), English, Spanish, Italian, German, Portuguese, Korean, Japanese, Russian and Chinese (Mandarin).

Unique Properties

Customized Farmland is an online-to-offline farmland leasing platform aiming at integrating rural agriculture and human resources. It adopts a novel framework consisting of land leasing, agriculture, rural tourism, 5G broadcasting, online marketing, and online donation modules, which provides a new platform for the utilization of rural resources and new opportunities for urban residents to invest in agriculture.

Tags

Interface, Interaction Design, Visual Communication, User Experience

Production Technology

At the beginning of the design, we conducted brainstorming, mind mapping, scene interviews, etc. In the realization part of the project, we used Photoshop, Illustrator and Adobe Experience Design.

Design Challenge

The biggest challenge is how to impress users a better experience of this project. We should know that this project involves many partners, such as village committees, express service providers, charities, wide purchasers, mobile operators, etc., so it is difficult to balance the relationship between users and partners, hinders the provision of services for users. After formulating the design and operation strategy, it is necessary to practice and explore continuously and try and make mistakes repeatedly, so as to achieve a good user experience.

Project Duration

The project started in December 2019 and finished in September 2020 in Shenzhen.

Operation Flow

First, enter the Homepage, and click on each 2.5D building to enter each service module. In the Land for Rent module, users can lease three types of land, including farmland, poultry and fish ponds, and they can choose two different modes according to their own needs, namely Share Land for Rent and Land for Rent. By browsing the map, users are allowed to select the nearest land and natural village, and view the Land Details to obtain the types of agricultural products that can be planted on the land. In addition, users can not only view the growth status of plants in real-time through 5G Live Stream and make harvest plans of agricultural products in advance, but also click on Land Details for field visits, or book offline farm experience services. At the same time, users can use the Activities to discover and participate in interesting agricultural experience activities. For the harvested agricultural products, users can trade online agricultural products with other users through the Trading page. Last but not the least, they can publish pre-sales information in advance according to the growth status of products and sell them on the platform. Besides, users are able to donate their harvested agricultural products online through Giving to make contributions to the society.

Research

Use User-Centered Design, extract relevant design requirements through Depth Interview with target users, and integrate detailed user interview worksheets about users’ concerns about food quality, factors affecting users’ growth, personal preferences, perceptions, living conditions, planning, design inspiration, etc. In the requirements analysis stage, the process model, work activity affinity graph, and hierarchical task lists were constructed, so that the process framework and task interaction model could be established as the basis of conceptual design. In addition, the user experience measurement method of heuristic evaluation was adopted, and the design was adjusted and optimized according to the evaluation results.

Inspiration

In China, the urban idle land accounts for a large proportion, and the loss of rural population is serious. Therefore, speeding up the construction of intelligent agriculture has been put on the agenda. Urban users have a strong demand for agricultural products as well as the rural tourism experience, so how to better meet these needs of urban users has become a new direction of rural e-commerce development.

Image Credits

Images by Xiaoshuai Jing, Huicong Hu, 2021

Project Overview

Customized Farmland Mobile Application has been a Silver winner in the Mobile Technologies, Applications and Software Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Xiaoshuai Jing was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Customized Farmland Mobile Application.

Xiaoshuai Jing Press Releases

Numerous press releases on Xiaoshuai Jing and their achievements are at your disposal, inviting press members to use them freely in their coverage. Instantly access 1 press releases, available exclusively for journalists.

Introducing Customized Farmland: A Revolutionary Online-to-Offline Farmland Leasing Platform

Revolutionizing Rural Agriculture and Human Resources Integration with Customized Farmland

Xiaoshuai Jing Newsroom

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