Fetch

Mobile Application for Purdue University

The fetch service offers a user-friendly platform for buying, selling, and managing warranties of second-hand products. Addressing issues in existing marketplaces such as product acquisition, price negotiations, and safety, it provides a holistic solution. The innovative approach includes AI-generated images that serve as both a visually appealing platform and a functional product catalog, aiding the user’s decision process. The seamless integration of systems enables easy product listing and transfer of warranty information, streamlining the user experience.

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Fetch by Jung Joo Sohn

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Mobile Application by Jung Joo Sohn

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Jung Joo Sohn Fetch

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Jung Joo Sohn Mobile Application

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Purdue UniversityBrand Logo

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Unique Properties

The 'fetch' service offers a holistic solution for buying, selling, trading, and managing products in a user-centric platform. As a second-hand marketplace app, it uses AI-generated imagery and a user-friendly warranty system to suggest products based on listed items, enhancing user confidence and convenience in second-hand shopping while promoting sustainable choices.

Tags

Generative AI, Product Warranty Management, Used Product Market, Smart Recommendation

Production Technology

The design software used was Adobe XD, Adobe After Effects, and other prototype developing tools.

Design Challenge

The initial challenge was focused on creating suitable recommendations for users during their shopping needs. Additionally, the team aimed to comprehend the shopping behaviors of individuals through various research methods. Another significant hurdle was the development of a platform that enabled users to efficiently manage their items and find desired products in proximity. The 'fetch' team tackled these challenges by implementing AI-generated tools, a smart warranty system, and a trading platform.

Project Duration

The project started in October 2019 in West Lafayette, Indiana and was initially completed the 1st phase develop in Nov. 2023.

Operation Flow

This mobile application stands out through its innovative approach to product visualization and warranty management in the second-hand marketplace sector. The AI-generated images not only serve as a visually intriguing platform but also act as a functional catalog of products that aids the user’s decision process. The two systems work seamlessly together, allowing users to easily list their products for sale in the marketplace with all necessary information located by the warranty management system. Transferring warranty information during the sale is as easy as a tap of a button, where all information will be relocated to the buyer.

Research

In a world characterized by rapid technological advancements and an ever-growing consumer product market, the need for innovative solutions to enhance sustainability, affordability, and user experience is paramount.The core idea of this project is to seamlessly integrate three crucial aspects of consumer products ownership: sustainable e-commerce platform for second handed products, AI-driven personalized recommendation, and efficient product management. The goals of the project is to reimagine the way users explore, purchase, and exchange used products while promoting sustainability and affordability through an AI-driven e-commerce marketplace. The project compiles secondary research, primary research, development, and usability testing with prototypes. Research was conducted to gain a comprehensive understanding of consumer behavior, attitudes towards purchasing pre-owned products, and their perspective on sustainability and environmental consciousness. This research involved a multi-faceted approach, including market analysis, surveys(50+ Participants), interviews(20+), and user feedback from prototype testing(20+). Market analysis focused on studying existing e-commerce platforms, identifying gaps and opportunities for improvement. Surveys were disseminated to a diverse sample of potential users, probing their willingness to buy or sell second-hand items, their motivations for sustainable consumer practices, and their feedback on AI generated images. In-depth interviews were conducted to gain qualitative insights into their preferences, pain points, and expectations from an ideal platform. The user feedback from prototype testing further enriched the understanding of the platform's user experience and allowed detailed fine-tuning its features and functionalities. The research results prompted the e-commerce platform called Fetch, which utilizes the form of mobile applications to provide a comprehensive suite of features that make sustainable and responsible consumer practices accessible at the user’s fingertips.

Inspiration

The app provides a user-friendly experience for buying, selling, and managing warranties of second-hand products. Our survey identified issues in product acquisition, price negotiations, quality control, and personal safety in existing marketplaces. Managing warranties is often neglected due to difficulties in finding information, resulting in underutilized benefits and missed cost savings.

Image Credits

Jung Joo Sohn and Youri Chung, 2023

Project Overview

Fetch Mobile Application has been a Silver winner in the Mobile Technologies, Applications and Software Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Jung Joo Sohn was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Fetch Mobile Application.

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