Dashi Egg Sand
Packaging for WTNB coffee & studio in the HOUSE
A package design used for Japanese Omelette Sandwich meant for takeout. The wrapping paper has the illustration of a Sandwich's cross-section. The illustration expresses softness, the handmade feel of the Sandwich, venturing to leave an impression of roughness. The colors represent eggs, secret sauces, and ocean blue, the color of the client's store. The package has been enhanced from mere food container to a tool that enriches the eating space in order to immerse oneself in the food experience from the moment the product is first seen to the moment one is done eating.
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Download Press Kit № 121213 Packaging for WTNB coffee & studio in the HOUSE by Yuta Takahashi to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Dashi Egg Sand by Yuta Takahashi
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Packaging by Yuta Takahashi
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Yuta Takahashi Dashi Egg Sand
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Yuta Takahashi Packaging
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WTNB coffee amp studio in the HOUSEBrand Logo
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Dashi Egg Sand Packaging Media Articles
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Unique Properties
A package design used for Japanese Omelette Sandwich meant for takeout. The soft wrapping paper and the illustrations on it are reminiscent of the gentle taste and texture of food. The moment one opens the package, it becomes a piece of tableware that displays the dish. The package has been enhanced from mere food container to a tool that enriches the eating space in order to immerse oneself in the food experience from the moment the product is first seen to the moment one is done eating.
Tags
Branding, Packaging, Wrapping paper, Box, Sandwich, Abstract, Pattern, Japan
Production Technology
The ink is an original mix, expressing the color of eggs, secret sauce, and ocean blue, the color for the client's store. The box is made of unbleached kraft paper with water and oil resistant processing that doesn't use plastic or film materials, aiming to reduce its environmental impact. The package includes many items such as wrapping paper, message cards, lids, the boxes themselves, and two stickers, but the selection and processing of materials have resulted in an amazing cost performance.
Design Challenge
The necessary elements for an aesthetic culinary experience can also be thought of in takeout food. From the moment one looks at the package, they can image an impression, texture, tenderness, and taste of the dish. They're conscious of designs that improve the value of the dish and gives them a sense of excitement. In popular cooking packages, the pursuit of cost performance was also an important research factor.
Project Duration
This project started in June 2020 in Iyo Saijo City, Ehime Prefecture, Japan, and ended in December 2020. Package production began in December 2020 and ended in January 2021. The product has been on sale since February 2021.
Operation Flow
Designed to facilitate cooking and communication. When the wrapping paper, which gives the impression of softly enveloping the dish, is opened, a first look reveals the contrast between the bright blue claire printed on the back and the dark brown of the box. Its form brings parties and picnics to mind. It has been thought up with improving the act in mind of having a special and enjoyable meal, rather than reluctantly filling the hunger.
Research
All sorts of takeaway food containers from the market were surveyed. He took the container and had dining experiences with them. He realized then that the main function of the takeout package was putting the product inside and taking it home; the function of experiencing an impression of the food was omitted. The taste of a dish can change depending on the plate. As COVID-19 has increased takeout consumption, he felt the need for a package that would ensure meals weren't simply consumed.
Inspiration
This design was born from the idea of how to express the goodness of the contents in the package. The wrapping paper has the illustration of a Sandwich's cross-section. The illustration expresses softness, the ready-made and handmade feel of the Sandwich, venturing to leave an impression of roughness. In addition, the gentle wrapping paper is also linked to the process of cooking the Japanese Omelette. The consumer can then imagine the contents and the chef from the package.
Image Credits
Image 1: Photographer Yuta Takahashi, 2021 Optional Image 1: Photographer Yuta Takahashi, 2021 Optional Image 2: Photographer Yuta Takahashi, 2021 Optional Image 3: Photographer Yuta Takahashi, 2021 Optional Image 4: Photographer Yuta Takahashi, 2021
Project Overview
Dashi Egg Sand Packaging has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Yuta Takahashi was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Dashi Egg Sand Packaging.
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