Hankol Liquor
Packaging Design for HANKOL/Ji Hao/Zhang XiaoMing
Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand. The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavor liquor.
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Download Press Kit № 121965 Packaging Design for HANKOL/Ji Hao/Zhang XiaoMing by Chen Yue to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Hankol Liquor by Chen Yue
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Packaging Design by Chen Yue
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Chen Yue Hankol Liquor
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Chen Yue Packaging Design
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HANKOL Ji Hao Zhang XiaoMingBrand Logo
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Hankol Liquor Packaging Design Press Releases
Press releases for Hankol Liquor are now accessible in these languages: English.
Hankol Liquor Packaging Design Media Articles
Explore our ready-to-use articles on Hankol Liquor, available in multiple languages: Hindi, Turkish, Arabic (Standard), Portuguese, Indonesian, Dutch, Italian, German, French, English, Spanish, Korean, Japanese, Russian and Chinese (Mandarin), for your feature stories.
Unique Properties
Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Tags
packaging
Production Technology
The outer packaging box uses environmentally friendly EPP materials
Design Challenge
The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Project Duration
Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow
The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research
Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration
Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
Image Credits
Image all: Photographer Chen yue, 2020
Project Overview
Hankol Liquor Packaging Design has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Chen Yue was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Hankol Liquor Packaging Design.
Chen Yue Press Releases
Discover Chen Yue's journey through our press releases, available for all press members and journalists to use without restrictions. Press members can now immediately access 2 press releases.
Hankol Liquor Unveils Innovative Packaging Design by Chen Yue
Chen Yue's cutting-edge packaging design for Hankol Liquor, a fusion of tradition and modernity, is set to revolutionize the industry in January 2021.
Chen Yue Newsroom
Discover outstanding design and award-winning initiatives in the Chen Yue Newsroom.
