OHO Lentil Chips
Chips Packaging for BOLD BRANDS
OHO - Lentil chips, it's a symbol of more natural and healthy way of snacking. This is an inspiration of smooth pastel colour packaging with craft paper texture elements. Illustrated graphic elements makes it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers.
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OHO Lentil Chips by Motiejus Gaigalas
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Chips Packaging by Motiejus Gaigalas
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Motiejus Gaigalas OHO Lentil Chips
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Motiejus Gaigalas Chips Packaging
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BOLD BRANDSBrand Logo
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OHO Lentil Chips Chips Packaging Press Releases
Press releases tailored for OHO Lentil Chips are available in the languages: English.
OHO Lentil Chips Chips Packaging Media Articles
Ready for your features: articles on OHO Lentil Chips in various languages, including English, Spanish, Korean, Indonesian, Japanese, Russian, German, French, Portuguese, Chinese (Mandarin), Dutch, Hindi, Turkish, Arabic (Standard) and Italian.
Unique Properties
Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Tags
Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Production Technology
Flexograhy with paper touch varnish.
Design Challenge
It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Project Duration
This project started in January 2020 February and finished 2020 May.
Operation Flow
Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Research
Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Inspiration
OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Image Credits
Visuals: Sandra Ramoskaite
Project Overview
OHO Lentil Chips Chips Packaging has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Motiejus Gaigalas was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work OHO Lentil Chips Chips Packaging.
Motiejus Gaigalas Press Releases
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OHO Lentil Chips: A Healthier Snack Alternative with a Playful Packaging Design
Introducing OHO Lentil Chips, a symbol of natural and healthy snacking, with a playful and attractive packaging designed by Motiejus Gaigalas.
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