Baltija Chocolate Collection

Confectionery Packaging for BOLD BRANDS

Baltija packaging was created as a gift from countries located near Baltic Sea. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the baltic region. Victorian style design creates impression of classic and timeless packaging design. Copper details makes this packaging more premium. The result is timeless and luxury packaging from Baltic countries.

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Baltija by Motiejus Gaigalas

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Confectionery Packaging by Motiejus Gaigalas

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Motiejus Gaigalas Baltija

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Motiejus Gaigalas Confectionery Packaging

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BOLD BRANDSBrand Logo

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Motiejus Gaigalas Corporate Logo

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Baltija Chocolate Collection Confectionery Packaging Press Releases

Press releases for Baltija Chocolate Collection are now accessible in these languages: English.

Baltija Chocolate Collection Confectionery Packaging Media Articles

Explore our ready-to-use articles on Baltija Chocolate Collection, available in multiple languages: English, Spanish, Italian, French, Portuguese, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Hindi, Turkish, Arabic (Standard), Dutch and German, for your feature stories.

Unique Properties

All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.

Tags

Baltija, Chocolate collection. Chocolate, Chocolate packaging

Production Technology

All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.

Design Challenge

Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.

Project Duration

This project started in January 2020 February and finished 2020 May

Operation Flow

Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.

Research

One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.

Inspiration

Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt

Image Credits

Photography: Motiejus Gaigalas, Zydrunas Slajus

Project Overview

Baltija Chocolate Collection Confectionery Packaging has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Motiejus Gaigalas was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Baltija Chocolate Collection Confectionery Packaging.

Motiejus Gaigalas Press Releases

Journalists and media members can enrich their content with our press releases on Motiejus Gaigalas, available for free use. Journalists, gain instant access to 3 press releases today.

Baltija Chocolate Collection Wins Silver A' Design Award for Outstanding Packaging Design

Motiejus Gaigalas, a designer from Kaunas, Lithuania, has been awarded the prestigious Silver A' Design Award for the timeless and luxurious packaging design of the Baltija Chocolate Collection. The design, inspired by the Baltic Sea and neighboring countries, stands out with its deep greenish-blue color and classic Victorian style illustrations, creating a sense of elegance and timelessness.

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