Una Luna
Confectionery Packaging for SOT B&D
Behind the design of each product, there is a story. The collage illustration used in the package design for the Una Luna fruit candy series is a good way to tell this story to the consumer. Collage illustration on the package helped to create a certain image of the brand and give it integrity. The modern market demands a simple and clear package, which will stand out on the shelves and be interesting to the audience. In his project, the designer used the collage technique and contrasting shades. It helped to make the packaging of Una Luna candies interesting.
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Una Luna by Olha Takhtarova
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Confectionery Packaging by Olha Takhtarova
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Olha Takhtarova Una Luna
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Olha Takhtarova Confectionery Packaging
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Olha Takhtarova Designer Portrait Photo
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SOT B amp DBrand Logo
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Una Luna Confectionery Packaging Press Releases
For Una Luna, find press releases in a variety of languages: English.
Una Luna Confectionery Packaging Media Articles
Ready for your features: articles on Una Luna in various languages, including Hindi, Turkish, Arabic (Standard), Indonesian, Korean, Japanese, Russian, Chinese (Mandarin), Italian, German, French, Portuguese, Dutch, English and Spanish.
Unique Properties
The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
Tags
Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage
Production Technology
All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
Design Challenge
One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
Project Duration
This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
Operation Flow
The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance
Research
The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
Inspiration
Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
Project Overview
Una Luna Confectionery Packaging has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Olha Takhtarova.
Iron Recognition
Olha Takhtarova was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Una Luna Confectionery Packaging.
Olha Takhtarova Press Releases
Media members, dive into our press releases on Olha Takhtarova's work, ready for you to use and enhance your journalistic content. 6 press releases are now available for immediate access by journalists.
Una Luna: Premium Chocolate-Covered Fruit Candy Packaging Unveiled by Olha Takhtarova
Olha Takhtarova introduces Una Luna, a premium candy series featuring real Italian chocolate and natural ingredients, inspired by prominent Ukrainian poets, and brought to life through a unique collage illustration packaging.
Olha Takhtarova Newsroom
Discover outstanding design and award-winning initiatives in the Olha Takhtarova Newsroom.
