'Mr.Penguin' by Xianfeng Wu: Innovation in Tea Packaging

Mr.Penguin

Tea Packaging for Xianfeng Wu

It breaks the traditional form of tea packaging and hopes to cater to more young people who love Chinese tea. The appearance of the product is designed according to the shape of penguin, you can feel a kind of warm picture when displaying. Penguin gives people a warm feeling, and tea also gives people a warm heart. We hope that through the IP image of penguin, customers will have a more intimate feeling when they buy, form a symbolic communication, and make the brand more prominent when the products are on the shelves.

Xianfeng Wu 2021 Professional Bronze Press Kit № 123302

Download Press Kit № 123302

Download Press Kit № 123302 Tea Packaging for Xianfeng Wu by Xianfeng Wu to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Mr Penguin by Xianfeng Wu

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image attributions can be found in the Image Credits Section.

Tea Packaging by Xianfeng Wu

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For attribution details, see the Image Credits Section.

Xianfeng Wu Mr Penguin

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Image Credits Section holds all necessary photo accreditation details.

Xianfeng Wu Tea Packaging

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Please check the Image Credits Section for photo acknowledgements.

Mr.Penguin Tea Packaging Press Releases

Discover our press releases for Mr.Penguin available in the following languages: English.

Mr.Penguin Tea Packaging Media Articles

For immediate use: Mr.Penguin articles, available in languages such as Korean, Indonesian, Japanese, Russian, German, Portuguese, Spanish, English, Chinese (Mandarin), Hindi, French, Italian, Dutch, Turkish and Arabic (Standard), to enrich your content.

Unique Properties

It breaks the traditional form of tea packaging and hopes to cater to more young people who love Chinese tea. The appearance of the product is designed according to the shape of penguin, You can feel a kind of warm picture when displaying.

Production Technology

Vitreous material is adopted in the creation of tank body, which makes it possible to have a sight of spheroidal orange puer tea inside the tank. Soft wooden cover matches its scarf made it more fashionable and leisure .

Design Challenge

In the process of product proofing and production, there are also many obstacles, because the product involves the combination of a variety of materials, most of which are completed by hand. In the process of assembly, there are some difficulties. Through close communication with the manufacturer in the later stage, the product is finally presented perfectly, and the market feedback is good.

Project Duration

The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020

Operation Flow

Additionally, when you turn the cover over, what will come into your eyes is a handsome Mr.Penguin. And that is the original idea of Mr. Penguin. The empty tank can be used as storage tank or vase after you finish drinking the tea in the tank. Thus it can integrate your life very naturally.

Research

In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of materials, convenient use of products, environmental protection and recycling can promote the sales of products.

Inspiration

Penguin gives people a warm feeling, and tea also gives people a warm heart. We hope that through the IP image of penguin, customers will have a more intimate feeling when they buy, form a symbolic communication, and make the brand more prominent when the products are on the shelves.

Project Overview

Mr.Penguin Tea Packaging has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Xianfeng Wu.

Bronze Recognition

Xianfeng Wu was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Mr.Penguin Tea Packaging.

Xianfeng Wu Press Releases

Explore the world of Xianfeng Wu through our press releases, designed for media members to use freely and enrich your content. Now available: Immediate access to 4 press releases for journalists.

Introducing Mr. Penguin: A Unique Tea Packaging Design by Xianfeng Wu

Discover the Innovative Tea Packaging Design Inspired by Warmth and Symbolism

Xianfeng Wu Newsroom

Visit Xianfeng Wu Newsroom for an inside look at exceptional design and award-winning projects.

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