Power of Meat
Original Grilled for Wowprime Corporation
The overall designing concept is based on brand recognition-using meat to generate electricity and adopt volcanic elements as the keynote to develop a sense of power from eating meat. With the Japanese-style BBQ tone, we used two dimensional and space illusion techniques with iron parts, neon lights and golden elements as the design breakthrough.
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Download Press Kit № 124167 Original Grilled for Wowprime Corporation by Hao Ching Shen to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Power of Meat by Hao Ching Shen
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Original Grilled by Hao Ching Shen
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Hao Ching Shen Power of Meat
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Hao Ching Shen Original Grilled
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Wowprime CorporationBrand Logo
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Power of Meat Original Grilled Media Articles
Our articles on Power of Meat, prepared for immediate use, are offered in several languages, including English, Turkish, Arabic (Standard), Chinese (Mandarin), Hindi, Korean, Indonesian, Japanese, Russian, Italian, German, French, Portuguese, Dutch and Spanish.
Unique Properties
For spatial index, the simplified lines of the Chinese character "肉 (meat)" is used as the partition wall elevation and extend to the lightning-shape arranged seating area to link to next space highlight: the self-service bar. The spatial arrangement aims to use the intuitive "meat" character to inspire the rhythm of a large piece of meat being cut through by lightning. The meat pieces were made with wooden texture materials and golden panel to show the brand tone.
Tags
Meat, Lightning, Volcano
Production Technology
Carpenter work/ Cast Iron baking enamel/ Vinyl tile/ Decorative lighting
Design Challenge
This project is located in a building with a narrow entrance. We decided to turn the entrance and the guest receiving counter by 45 degrees, hoping to increase the visual spaciousness of the entering area, and create a visual dialogue of the brand spirit wall through the transition of space.
Project Duration
The project started in December 2020 and finished in March 2021 in Taipei.
Operation Flow
The spiritual wall is represented with illustrations of volcano and meat. The space composition and division is formed with the triangular and mountain shaped lines inspired by volcano. By using the lightning symbol in spatial composition, we successfully create a master-slave relationship among areas, which enables consumers to experience an innovative spatial structure.
Research
Power of Meat Ximen Emei Branch is the first all you can eat BBQ restaurant of the Wowprime Corporation. The restaurant is located in Ximending business district, which is the most important and internationalized business district in the west area of Taipei. It is also the main gathering area for young people and one of the must visit destinations for foreign tourists.
Inspiration
The overall designing concept is based on brand recognition-using meat to generate electricity and adopt volcanic elements as the keynote to develop a sense of power from eating meat. With the Japanese-style BBQ tone, we used two dimensional and space illusion techniques with iron parts, neon lights and golden elements as the design breakthrough.
Project Overview
Power of Meat Original Grilled has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Hao Ching Shen.
Bronze Recognition
Hao Ching Shen was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Power of Meat Original Grilled.
Hao Ching Shen Press Releases
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