Oliveira Almeida
Brand Identity for Oliveira de Almeida Advogados
Having the mission of defending the right causes and putting invaluable legal evidence together in order to bring effective solutions to customers, demands a lot of organizational discipline and flexibility. The brand depicts these efforts thoroughly and goes beyond the visual identity. Turning the logo into an office device not only puts together paperwork but helps the brand to stick into clients' memory.
Download Press Kit № 126100
Download Press Kit № 126100 Brand Identity for Oliveira de Almeida Advogados by Ricardo da Silva to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Oliveira Almeida by Ricardo da Silva
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Brand Identity by Ricardo da Silva
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Ricardo da Silva Oliveira Almeida
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Ricardo da Silva Brand Identity
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Oliveira de Almeida AdvogadosBrand Logo
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Oliveira Almeida Brand Identity Press Releases
Press releases for Oliveira Almeida are now accessible in these languages: English.
Oliveira Almeida Brand Identity Media Articles
For immediate use: Oliveira Almeida articles, available in languages such as Korean, Indonesian, Japanese, Russian, Portuguese, Dutch, Italian, French, English, Chinese (Mandarin), Spanish, Arabic (Standard), Turkish, German and Hindi, to enrich your content.
Unique Properties
As a defender of righteous causes, the firm has the mission to put invaluable legal evidence together in order to bring effective solutions to customers. To better depict the brand values, the logo combines a necktie that represents nobility and a paper clip that not only fulfills its primary function of holding paper together but symbolizes order. These elements are present in lawyers 'daily lives, and turning them into a day-to-day device will help the brand stick to clients' memory.
Tags
law, order, tradition, lawyers, law firm, brand, paper clip,
Production Technology
The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The logo design was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK, and Pantone colours. The Tie-shaped clips were crafted in solid brass.
Design Challenge
One of the challenges was to bring unexpected symbols from the law and order environment to life for a physical experience, without losing the classic feel. To depict the name of the firm and tie it together with the activities of the lawyers, I dug into the etymology of Oliveira de Almeida to extract the right colour palette. This gave the final touch to the brand identity.
Project Duration
February 2020 to April 2020 in Curitiba, Brazil
Operation Flow
In general, law firms tend to use symbols extensively such as the scales of justice, swords, or anything that involves classic architectural elements. And to stand out from the competition surged the idea of creating something that goes beyond these symbols and visual identity. Thus, the fabrication of the tie-shaped clip came to life in order to invite the client to have a practical experience with the brand. On the of it, the color palette applied to all media and office tools reinforces the appearance of the brand in such a way that the target audience will recognize it in the absence of the logo.
Research
Besides the research on how the public perceives law firms. The colour scheme was carried out based on the etymology of the firm's name. Oliveira simply means Oliveira which contains a wide range of green colours, from dark to light tones. On the coats of arms, it is the symbol of peace and victory. About Almeida, this comes from the Arabic terms the meaning al, table meaning maida. In the geographical sense, it means something like a plateau or flat soil which contains earthy colours.
Inspiration
The idea emerged from observing the daily responsibilities of a lawyer, constituting a fundamental principle of advising clients wisely. Interpret laws and apply them to specific cases, gather evidence for a case, search public records and other legal records. These processes require a lot of organizational discipline to collect the paperwork orderly or to change specific documents whenever necessary. So, nothing is more suitable than a paper clip.
Image Credits
Image 5: Photographer Luke Michael, Angel holding round wreath statue, 2017.
Project Overview
Oliveira Almeida Brand Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Ricardo da Silva was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Oliveira Almeida Brand Identity.
Ricardo da Silva Press Releases
Journalists and media members can enrich their content with our press releases on Ricardo da Silva, available for free use. Instantly access 2 press releases, available exclusively for journalists.
Oliveira Almeida Brand Identity Design Unveiled by Ricardo da Silva
Ricardo da Silva reveals the inspiration and unique features behind the brand identity design for Oliveira Almeida, a law firm, crafted to symbolize order and nobility.
Ricardo da Silva Newsroom
Discover outstanding design and award-winning initiatives in the Ricardo da Silva Newsroom.
