City Ambassadors School
Typographic Brand Identity for Tanya Dunaeva
Interesting stories are hidden behind every turn of the old streets and it is impossible to associate the City with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old National script, interspersed with the cursive script and recognizable fonts of the avant-garde artists. The color scheme is laconic-bright red.
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Moscow Ambassadors School by Tanya Dunaeva
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Typographic Brand Identity by Tanya Dunaeva
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Tanya Dunaeva Moscow Ambassadors School
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Tanya Dunaeva Typographic Brand Identity
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City Ambassadors School Typographic Brand Identity Press Releases
Explore press materials for City Ambassadors School, available in languages such as English.
City Ambassadors School Typographic Brand Identity Translations
Our City Ambassadors School translations are now available in a wide range of languages: Typographic Brand Identity EN, Tipografiese Handelsmerkidentiteit AF, Identiteti Tipografik I Markës SQ, የትየባ ብራንድ ማንነት AM, هوية العلامة التجارية المطبعية AR, Տպագրական Ապրանքանիշի Ինքնությունը HY, Tipoqrafik Brend Şəxsiyyəti AZ, Marka-Identitate Tipografikoa EU, Тыпаграфічная Ідэнтычнасць Брэнда BE, টাইপোগ্রাফিক ব্র্যান্ড আইডেন্টিটি BN, Tipografski Identitet Brenda BS, Типографската Идентичност На Марката BG, စာစီစာရိုက်အမှတ်တံဆိပ် အမှတ်အသား MY, La Identitat De Marca Tipogràfica CA, Typographic Brand Identity CEB, Typographic Brand Identity NY, 印刷品牌識別 ZY, 印刷品牌标识 ZH, L'identità Di Marca Tipografica CO, Tipografski Identitet Marke HR, Typografická Identita Značky CS, Typografisk Mærkeidentitet DA, Typografische Merkidentiteit NL, Tipografia Markidenteco EO, Tüpograafiline Brändi Identiteet ET, Typografinen Brändi-Identiteetti FI, L'identité Typographique De La Marque FR, An Dearbh-Aithne Branda Clò-Sgrìobhaidh GD, A Identidade De Marca Tipográfica GL, ტიპოგრაფიული ბრენდის იდენტურობა KA, Typografische Markenidentität DE, Η Τυπογραφική Ταυτότητα Της Επωνυμίας EL, ટાઇપોગ્રાફિક બ્રાન્ડ ઓળખ GU, Idantite Mak Tipografik HT, Typographic Alamar Alama HA, ʻano Kiʻi Kiʻi HAW, זהות מותג טיפוגרפית HE, टाइपोग्राफ़िक ब्रांड पहचान HI, Typographic Hom Cim HMN, A Tipográfiai Márkaidentitás HU, Typografisk Vörumerki IS, Typographic Ika Njirimara IG, Identitas Merek Tipografi ID, Féiniúlacht Branda GA, L'identità Tipografica Del Marchio IT, タイポグラフィーのブランド アイデンティティ JA, Identitas Merek Tipografi JV, ಮುದ್ರಣದ ಬ್ರ್ಯಾಂಡ್ ಗುರುತು KN, Типографиялық Бренд Сәйкестігі KK, អត្តសញ្ញាណម៉ាក Typographic KM, Ikirangantego Cyimyandikire RW, 타이포그래피 브랜드 아이덴티티는 KO, Nasnameya Marqeya Tîpografîk KU, Типографиялык Бренд Идентификациясы KY, Typographic ຕົວຕົນຂອງຍີ່ຫໍ້ LO, Notam Typographicam Identitatis LA, Tipogrāfiskā Zīmola Identitāte LV, Tipografinis Prekės Ženklo Identitetas LT, Typographesch Mark Identitéit LB, Типографскиот Идентитет На Брендот MK, Ny Maha-Marika Typografika MG, Identiti Jenama Tipografi MS, ടൈപ്പോഗ്രാഫിക് ബ്രാൻഡ് ഐഡന്റിറ്റി ML, Identità Tad-Ditta Tipografika MT, Ko Te Tohu Tohu Tuhi MI, टायपोग्राफिक ब्रँड ओळख MR, Typographic Brand Identity MN, टाइपोग्राफिक ब्रान्ड पहिचान NE, Typografisk Merkeidentitet NO, ଟାଇପୋଗ୍ରାଫିକ୍ ବ୍ରାଣ୍ଡ ପରିଚୟ OR, د ټایپوګرافیک برانډ پیژندنه PS, هویت برند تایپوگرافیک FA, Typograficzna Tożsamość Marki PL, A Identidade Tipográfica Da Marca PT, ਟਾਈਪੋਗ੍ਰਾਫਿਕ ਬ੍ਰਾਂਡ ਪਛਾਣ PA, Identitatea De Marcă Tipografică RO, Типографский Фирменный Стиль RU, Lomitusi Fa'ailoga Fa'ailoga SM, Типографски Идентитет Бренда SR, Typographic Brand Identity SN, ٽائپوگرافڪ برانڊ جي سڃاڻپ SD, Typographic Brand Identity SI, Typografická Identita Značky SK, Tipografska Identiteta Blagovne Znamke SL, Aqoonsiga Summada Daabacaadda SO, Typographic Brand Identity ST, La Identidad De Marca Tipográfica ES, Identitas Merek Tipografi SU, Utambulisho Wa Chapa Ya Uchapaji SW, Typografisk Varumärkesidentitet SV, Ang Typographic Brand Identity TL, Шахсияти Бренди Типографӣ TG, அச்சுக்கலை பிராண்ட் அடையாளம் TA, Типографик Бренд Үзенчәлеге TT, టైపోగ్రాఫిక్ బ్రాండ్ గుర్తింపు TE, เอกลักษณ์ของแบรนด์การพิมพ์ TH, Tipografik Marka Kimliği TR, Tipografiki Marka Şahsyýeti TK, Друкарська Фірмова Ідентичність UK, ٹائپوگرافک برانڈ شناخت UR, مەتبەئە ماركىسى كىملىكى UG, Tipografik Brend Identifikatori UZ, Nhận Diện Thương Hiệu Typographic VI, Hunaniaeth Brand Teipograffeg CY, Typografyske Merkidentiteit FY, Uphawu Lophawu Lochwethezo XH, טיפּאָגראַפיק סאָרט אידענטיטעט YI, Typographic Brand Idanimo YO, -Typographic Brand Identity ZU, for global reach.
City Ambassadors School Typographic Brand Identity Media Articles
Explore our ready-to-use articles on City Ambassadors School, available in multiple languages: Indonesian, Dutch, Arabic (Standard), Hindi, Turkish, Chinese (Mandarin), Spanish, English, Korean, Japanese, Russian, Italian, German, French and Portuguese, for your feature stories.
Unique Properties
For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Tags
Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Production Technology
The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Design Challenge
It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Project Duration
The Project was accomplished during the Summer 2021 in Moscow
Operation Flow
Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Research
The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Inspiration
Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Project Overview
City Ambassadors School Typographic Brand Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Tanya Dunaeva.
Silver Recognition
Tanya Dunaeva was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work City Ambassadors School Typographic Brand Identity.
Tanya Dunaeva Press Releases
Our press releases on Tanya Dunaeva and their work are made freely available for press members looking to add depth to their content. Now available: Immediate access to 4 press releases for journalists.
City Ambassadors School Unveils Innovative Typographic Brand Identity by Tanya Dunaeva
Discover the unique typographic brand identity created by Tanya Dunaeva for City Ambassadors School, unveiled in Moscow during Summer 2021.
Tanya Dunaeva Newsroom
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