Staom Jewelry
Boutique for XAD
The cause of the project comes from the owner's yearning for love. With this yearning, he also made jewelry customization, so from the name to the space, takes the eternal love as the center, and extends the most suitable space and tonality for love. Uses very simple materials, such as marble, stainless steel, mirror, cement paint, etc., to build a space without the concept of space. From the mirror reflection on the ground to the mirror reflection on the top, the twinkling of lights and jewelry, the cosmopolitan sense projected by the double reflection is very wonderful.
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Staom Jewelry by Rong Zeng
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Boutique by Rong Zeng
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Rong Zeng Staom Jewelry
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Rong Zeng Boutique
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Staom Jewelry Boutique Press Releases
Press resources for Staom Jewelry are offered in several languages: English.
Staom Jewelry Boutique Media Articles
Our articles on Staom Jewelry, prepared for immediate use, are offered in several languages, including Dutch, Indonesian, Hindi, Turkish, Arabic (Standard), Korean, Japanese, Russian, Chinese (Mandarin), English, Spanish, Italian, German, French and Portuguese.
Unique Properties
This is a space about the universe and jewelry. The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space.
Tags
Universe, Love, Jewelry, Retail, Narrative space
Production Technology
Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel
Design Challenge
We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.
Project Duration
The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.
Operation Flow
Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.
Research
This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.
Inspiration
The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other. In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless.
Image Credits
Photographer: Shenghui
Project Overview
Staom Jewelry Boutique has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Rong Zeng was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Staom Jewelry Boutique.
Rong Zeng Press Releases
Media members, dive into our press releases on Rong Zeng's work, ready for you to use and enhance your journalistic content. 1 press releases are now available for immediate access by journalists.
Staom Jewelry Unveils Unique Universe-Inspired Boutique Design by Rong Zeng
Staom Jewelry introduces a groundbreaking boutique design by Rong Zeng, inspired by the eternity of the universe and the symbolism of diamonds, completed in April 2021 in JIANGYIN.
Rong Zeng Newsroom
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