Angle

Boutique for SHANCHUK Design

The project is one of the most iconic high-end multi-brand stores in Shenzhen. The overall space of the project is in a regular square as a whole, with 218 square meters. Through diversified styling, the project connects fashion with life, explores art with life, and creates a diversified lifestyle and artistic expression. The designers did not set much division, but kept the whole space integrated with the form of construction to create a sense of heaven and earth.

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Download Press Kit № 134840 Boutique for SHANCHUK Design by SHANCHUK Design to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Angle by SHANCHUK Design

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Boutique by SHANCHUK Design

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SHANCHUK Design Angle

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SHANCHUK Design Boutique

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Angle Boutique Press Releases

Explore press materials for Angle, available in languages such as English.

Angle Boutique Media Articles

Leverage our ready-to-publish articles on Angle, offered in a range of languages: English, Spanish, Korean, Indonesian, Hindi, Turkish, Arabic (Standard), Portuguese, Italian, German, French, Dutch, Japanese, Russian and Chinese (Mandarin).

Unique Properties

Formation of customers is a part of the space; therefore the project rebuilds the relations between customers, foot traffic, products, and displays. The design team hope that it will construct a wonderful natural physical state here. The quality of softness and strength, blocks of comfort and neatness, curves of gentleness and delicateness, will bring changeable and interactive feelings and visions to customers with every movement.

Tags

SHANCHUK DESIGN, Multi-brand store, High-end fashion shop, Stylish boutique, Artistic life

Production Technology

As the visual center of the entire space, the middle columns were wrapped into the stainless steel rack for parts of display function. A few steps forward, there are fitting rooms with mirror block devices. The cashier area is presented in the form of an inlaid block. The stainless steel material envelops the entire volume and the cashier counter is composed of warm and natural texture, which conveys the attributes of high-end fashion as a whole.

Design Challenge

Challenges of the project: In fact for the design team, they are not just interior designers who solve many technical problems in practical terms. For example, how a large number of curved design elements can be better presented in actual technology. More importantly, the design team are also "atmosphere" designers. The design team hope that the space is in line with the characteristics of women. Therefore, female consumers can be embraced with warmth and comfort when they enter this space. The design team understand it as "Psychological Design".

Project Duration

Started in March 2021; Finished in October 2021; Location: OCT PARK, Nanshan District, Shenzhen, China

Operation Flow

The design team hope that customers will immerse in an interactive and living space. All the people, creations and the indoor space consist in a unique picture, a beautiful verse, and a glorious symphony. Customers enter, move, and leave around the products, to feel the living style in ANGLE. Based on the assumptions above, the design team did not set much division, but kept the whole space integrated with the form of construction to create a sense of heaven and earth.

Research

There are floor-to-ceiling windows with in the store, which brings in a considerable amount of natural light. Besides, the design team designed an oval horizon ceiling light with adjustable brightness. The horizon ceiling light resembles the shape of angel eyes, allowing the light to cover the space. At the same time, the design team have matched spotlights to provide the focused display lighting for the products, where customers can choose the specific items as well as feel the natural and comfortable light environment.

Inspiration

Angle is one of the most iconic high-end multi-brand stores in Shenzhen, China. Angle means "aspects and degrees", which symbolizes as its name - a collection of individuals with sharp outlines. As the second store of Angle, this project is located in Overseas Chinese Town, Nanshan District, Shenzhen, China. Through diversified styling, Angle connects fashion with life, explores art with life, and creates a diversified lifestyle and artistic expression.

Image Credits

Vincent Lin / SHANCHUK DESIGN

Project Overview

Angle Boutique has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

SHANCHUK Design was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Angle Boutique.

SHANCHUK Design Press Releases

We provide a series of press releases on SHANCHUK Design that journalists and press members can freely incorporate into their narratives. Journalists can access 1 press releases immediately, ready for your use.

SHANCHUK Design Unveils "Angle" - A Stylish Boutique in Shenzhen

SHANCHUK Design introduces "Angle," a high-end multi-brand store in Shenzhen's Overseas Chinese Town, Nanshan District, China, connecting fashion with life and exploring art with a diversified lifestyle and artistic expression.

SHANCHUK Design Newsroom

Explore SHANCHUK Design Newsroom to uncover award-winning design projects and more.