'Amaro' by Leticia Nobell: Innovation in Lifestyle Store

Amaro

Lifestyle Store for Amaro

The new Amaro physical stores reflect a destination lifestyle brand, connecting women to fashion, design, technology, beauty and wellness in different categories within a fluid layout. The curves and feminine lines of a woman, the simplicity in raw materials and the integration of nature inspired this design, where the client will feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.

Leticia Nobell 2022 Professional Silver Press Kit № 131705

Download Press Kit № 131705

Download Press Kit № 131705 Lifestyle Store for Amaro by Leticia Nobell to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Amaro by Leticia Nobell

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For photo credit information, refer to the Image Credits Section.

Lifestyle Store by Leticia Nobell

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For attribution details, see the Image Credits Section.

Leticia Nobell Amaro

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. For photo credit information, refer to the Image Credits Section.

Leticia Nobell Lifestyle Store

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Consult the Image Credits Section for information on photo credits.

Amaro Lifestyle Store Press Releases

Press releases tailored for Amaro are available in the languages: English.

Amaro Lifestyle Store Translations

Amaro in your language: we provide project translations across multiple languages: Leefstylwinkel AF, Dyqani I Stilit Të Jetesës SQ, የአኗኗር ዘይቤ መደብር AM, متجر نمط الحياة AR, Lifestyle Խանութը HY, Həyat Tərzi Mağazası AZ, Bizimodu Denda Barne Mota EU, Лайфстайл Крама BE, লাইফস্টাইল স্টোর BN, Lifestyle Trgovina BS, Лайфстайл Магазин BG, လူနေမှုပုံစံစတိုး MY, La Botiga D'estil De Vida CA, Ang Lifestyle Store CEB, Moyo Sitolo NY, 生活方式商店 ZY, 生活方式商店 ZH, Magazinu Di Stili Di Vita CO, Lifestyle Trgovina HR, Lifestylový Obchod CS, Livsstilsbutik DA, Lifestyle Winkel NL, Vivstila Vendejo EO, Elustiilipood ET, Lifestyle-Kauppa FI, Le Magasin Lifestyle FR, Stòr Dòigh-Beatha GD, Tenda De Estilo De Vida GL, Lifestyle მაღაზია KA, Lifestyle-Store DE, Lifestyle Κατάστημα EL, જીવનશૈલી સ્ટોર GU, Magazen Fòm HT, Kantin Sayar Da Salon Rayuwa HA, Ka Hale Kūʻai Ola HAW, חנות לייף סטייל HE, लाइफस्टाइल स्टोर HI, Kev Ua Neej Nyob Hauv Khw HMN, Életmód Bolt HU, Lífsstílsverslun IS, Ụlọ Ahịa Ndụ IG, Toko Gaya Hidup ID, Siopa Stíl Mhaireachtála GA, Il Negozio Lifestyle IT, ライフスタイルストアは JA, Toko Gaya Urip JV, ಜೀವನಶೈಲಿ ಅಂಗಡಿಯು KN, Өмір Салты Дүкені KK, ហាងលក់របៀបរស់នៅ KM, Ububiko Bwubuzima RW, 라이프스타일 매장은 KO, Dikana Şêwaza Jiyanê KU, Жашоо Дүкөнү KY, ຮ້ານຊີວິດ LO, Vivendi Copia LA, Dzīvesstila Veikals LV, Gyvenimo Būdo Parduotuvė LT, Lifestyle Store LB, Lifestyle Продавницата MK, Ny Fivarotana Lifestyle MG, Kedai Gaya Hidup MS, ലൈഫ്സ്റ്റൈൽ സ്റ്റോർ ML, Maħżen Tal-Istil Tal-Ħajja MT, Ko Te Toa Oranga MI, जीवनशैली स्टोअर MR, Амьдралын Хэв Маягийн Дэлгүүр MN, जीवनशैली पसल NE, Livsstilsbutikk NO, ଜୀବନଶ Store ଳୀ ଷ୍ଟୋର OR, د ژوند سټایل پلورنځی PS, فروشگاه سبک زندگی FA, Sklep Lifestylowy PL, Loja De Estilo De Vida PT, ਜੀਵਨ ਸ਼ੈਲੀ ਸਟੋਰ PA, Magazin Lifestyle RO, Магазин Образа Жизни RU, Lifestyle Faleoloa SM, Лифестиле Продавница SR, Mararamiro Echitoro SN, لائف اسٽائل اسٽور SD, ජීවන රටා ගබඩාව SI, Lifestylový Obchod SK, Lifestyle Trgovina SL, Dukaanka Qaab Nololeedku SO, Mokhoa Oa Bophelo Lebenkele ST, La Tienda De Estilo De Vida ES, Toko Gaya Hirup SU, Maisha Ya Kuhifadhi SW, Livsstilsbutik SV, Ang Lifestyle Store TL, Мағозаи Тарзи Зиндагӣ TG, லைஃப்ஸ்டைல் ஸ்டோர் TA, Яшәү Рәвеше Кибете TT, లైఫ్ స్టైల్ స్టోర్ TE, ไลฟ์สไตล์สโตร์ TH, Yaşam Tarzı Mağazası TR, Durmuş Dükany TK, Lifestyle Store UK, طرز زندگی کی دکان UR, تۇرمۇش دۇكىنى UG, Turmush Tarzi Do'koni UZ, Cửa Hàng Phong Cách Sống VI, Siop Ffordd O Fyw CY, Lifestyle Winkel FY, Ivenkile Yokuphila XH, לייפסטייל קראָם YI, Itaja Igbesi Aye YO, Isitolo Sendlela Yokuphila ZU, Lifestyle Store EN.

Amaro Lifestyle Store Media Articles

Our articles on Amaro, prepared for immediate use, are offered in several languages, including Turkish, Arabic (Standard), French, Dutch, Spanish, English, Italian, German, Portuguese, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin) and Hindi.

Unique Properties

Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.

Production Technology

The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.

Design Challenge

The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.

Project Duration

The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.

Operation Flow

The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.

Research

We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.

Inspiration

Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.

Image Credits

Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso

Project Overview

Amaro Lifestyle Store has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Leticia Nobell was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Amaro Lifestyle Store.

Leticia Nobell Press Releases

Discover Leticia Nobell's journey through our press releases, available for all press members and journalists to use without restrictions. Unlock 1 press releases now, directly accessible to journalists.

AMARO Unveils New Lifestyle Store Concept Designed by Leticia Nobell

Amaro, a lifestyle destination brand, introduces a new mega store concept designed to reflect its evolving positioning, offering an immersive retail experience for fashion, beauty, home, and kids. The store, designed by Leticia Nobell, embodies a fluid layout that seamlessly integrates technology, comfort, and modern aesthetics, creating a welcoming and entertaining space for customers.

Leticia Nobell Newsroom

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You are currently viewing Media Showcase № 131705. For a full overview of Leticia Nobell's accomplishments and media resources, Leticia Nobell's newsroom is the place to be, offering direct access to a range of materials. You are now viewing Amaro through Press Kit / Media Showcase 131705. Explore more in Newsroom 275711.