Ice Cream Packaging for Voila Dessert Shop
This is a series of packages for 9 ice cream flavor designs, united under one emblematic logo, in which the designer remodels the presentation of ice cream. He created a new theme through which he reimagines the different flavors in the form of symbolic fruits and nectar patterns, original typography, and also relevant fresh colors that accentuate the design elements. The design simply recreates the concept of taste through the tongue icon used in all the range and evokes a different way of sensing it.
Download Press Kit № 131926
Download Press Kit № 131926 Ice Cream Packaging for Voila Dessert Shop by BOLD Branding to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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For Voila Cool Stuff, we offer press releases in multiple languages, including: English.
Voila Cool Stuff in your language: we provide project translations across multiple languages: Roomysverpakking AF, عبوة الآيس كريم AR, 冰淇淋包装 ZH, Eisverpackungen DE, Η Συσκευασία Παγωτού EL, Ísumbúðir IS, L'imballaggio Del Gelato IT, アイスクリームのパッケージは JA, Упаковка Для Мороженого RU, El Embalaje De Helado ES, Glassförpackningar SV, Ambalazhimi I Akullores SQ, አይስ ክሬም ማሸግ AM, Պաղպաղակի Փաթեթավորումը HY, Dondurma Qablaşdırması AZ, Izozki-Ontzia Ontzi EU, Упакоўка Для Марожанага BE, আইসক্রিম প্যাকেজিং BN, Pakovanje Sladoleda BS, Опаковката На Сладолед BG, ရေခဲမုန့်ထုပ်ပိုးခြင်းသည် MY, Els Envasos De Gelats CA, Ang Pagputos Sa Ice Cream CEB, Ayisikilimu Phukusi NY, 冰淇淋包裝 ZY, Imballaggio Di Ice Cream CO, Ambalaža Za Sladoled HR, Obal Na Zmrzlinu CS, Isemballage DA, Ijsverpakking NL, Pakaĵo De Glaciaĵo EO, Jäätisepakend ET, Jäätelöpakkaus FI, L'emballage De Crème Glacée FR, Am Pacadh Reòiteag GD, Envases De Xeados GL, ნაყინის შეფუთვა KA, આઈસ્ક્રીમ પેકેજિંગ GU, Anbalaj Krèm Glase HT, Marufi Na Ice Cream HA, ʻo Ka Paʻi Hau Kalima HAW, אריזת גלידה HE, आइसक्रीम पैकेजिंग HI, Ice Cream Ntim HMN, A Fagylalt Csomagolás HU, Nkwakọ Ngwaahịa Ice Cream IG, Kemasan Es Krim ID, Pacáistiú Uachtar Reoite GA, Kemasan Es Krim JV, ಐಸ್ ಕ್ರೀಮ್ ಪ್ಯಾಕೇಜಿಂಗ್ KN, Балмұздақ Орамы KK, ការវេចខ្ចប់ការ៉េម KM, Ice Cream RW, 아이스크림 포장은 KO, Ambalajkirina Qeşayê KU, Балмуздак Таңгак KY, ການຫຸ້ມຫໍ່ສີຄີມກ້ອນ LO, Glacies Crepito Packaging LA, Saldējuma Iepakojums LV, Ledų Pakuotė LT, Glace Verpackung LB, Амбалажата За Сладолед MK, Ny Fonosana Gilasy MG, Pembungkusan Aiskrim MS, ഐസ് ക്രീം പാക്കേജിംഗ് ML, L-Ippakkjar Tal-Ġelat MT, Ko Te Takai Aihikirimi MI, आइस्क्रीम पॅकेजिंग MR, Зайрмагны Савлагаа MN, आइसक्रिम प्याकेजिङ NE, Iskrememballasje NO, ଆଇସ୍କ୍ରିମ୍ ପ୍ୟାକେଜିଂ OR, د آیس کریم بسته بندي PS, بسته بندی بستنی FA, Opakowanie Na Lody PL, Embalagem De Sorvete PT, ਆਈਸ ਕਰੀਮ ਪੈਕੇਜਿੰਗ PA, Ambalajul Pentru Înghețată RO, Afifiina Aisa Kulimi SM, Паковање Сладоледа SR, Ice Cream Packaging SN, آئس ڪريم پيڪنگنگ SD, අයිස්ක්රීම් ඇසුරුම් SI, Balenie Zmrzliny SK, Embalaža Za Sladoled SL, Baakadaha Jalaatada SO, Sephutheloana Sa Ice Cream ST, Bungkusan És Krim SU, Ufungaji Wa Ice Cream SW, Ang Ice Cream Packaging TL, Бастабандии Яхмос TG, ஐஸ்கிரீம் பேக்கேஜிங் TA, Туңдырма Төрү TT, ఐస్ క్రీమ్ ప్యాకేజింగ్ TE, บรรจุภัณฑ์ไอศกรีม TH, Dondurma Ambalajı TR, Doňdurma Gaplamak TK, Упаковка Для Морозива UK, آئس کریم پیکیجنگ UR, ماروژنى ئورالمىسى ئورالمىنىڭ UG, Muzqaymoq Qadoqlash UZ, Bao Bì Kem VI, Pecynnu Hufen Iâ CY, Iisferpakking FY, Ukupakishwa Kwe-Ayisikrimu XH, אייז קרעם פּאַקקאַגינג YI, Yinyin Ipara Apoti YO, Ukupakishwa Kwe-Ayisikhilimu ZU, Ice Cream Packaging EN.
We provide articles ready for publication on Voila Cool Stuff, offered in several languages: Turkish, Arabic (Standard), Dutch, Chinese (Mandarin), Italian, Korean, Hindi, Spanish, Indonesian, Japanese, Russian, English, German, French and Portuguese.
This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards. Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
branding, packaging, packaging, illustration, typography, icecream, identity
Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories Spade, the loved classics like chocolate Spark, the spark of the fresh taste like fruity flavors Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel Flower, represents all the nutty rich flavors that elevates ice cream taste
working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket! The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice We surveyed random existing customers from the shop; It was described as; appealing, nostalgic, iconic, colorful, modern, and cool! Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography. The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Voila Cool Stuff Ice Cream Packaging has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
For design images and photos please credit BOLD Branding.
BOLD Branding was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Voila Cool Stuff Ice Cream Packaging.
We provide a series of press releases on BOLD Branding that journalists and press members can freely incorporate into their narratives. Press members can now immediately access 2 press releases.
BOLD Branding unveils the Voila Cool Stuff ice cream packaging, a modern and nostalgic design inspired by the shapes and flavors of ice cream, set to hit shelves in September 2021 in Cairo, Egypt.
Find inspiration and award-winning creativity within the BOLD Branding Newsroom.
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