Daity Galaxy
Ice Cream Packaging for Daity Galaxy
Welcome to the world of fantasy and wonder. In this ice cream packaging design, you enter the mental world of a child. It may seem like this idea is only for children, but this fantasy design style takes everyone into a children's fantasy world. The cheerful colors and different illustrations each tell a story that makes everyone imaginatively enter childhood. This design has many details that make the viewer more interested and curious. One of the features of this design is the use of the watercolor technique in the illustration section of the design.
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Daity Galaxy by Mohsen Koofiani
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Ice Cream Packaging by Mohsen Koofiani
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Mohsen Koofiani Daity Galaxy
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Mohsen Koofiani Ice Cream Packaging
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Mohsen Koofiani Designer Portrait Photo
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Daity GalaxyBrand Logo
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Unique Properties
In this ice cream packaging design, you enter a different children's world. It may seem that this idea is only for children, but this fantasy design style will take you to the fantasy world of children. Happy colors and different illustrations each tell you a story that makes you enter your childhood in an imaginative way. The design has many details that make the viewer more interested and curious.
Tags
Ice Cream, Ice cream Package, Colorful, Package Design, Children, Imagination, Illustration
Production Technology
The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision. IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge
The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
Project Duration
This project started in March 2023 and continues until now in Shiraz, Iran
Operation Flow
The nature of ice cream always has a sense of happiness and dream for both children and adults. Therefore, showing and depicting a world with happy and carefree colors used in packaging along with cartoon characters and a fantasy-dream atmosphere can be very effective. Special imagery and attractive color are the key tools of this packaging for better interaction and impact.
Research
Type of research: field and spot research, research goals: knowing children's emotions and understanding color in them, collecting data and research tools: using multiple characters for each design, and children's freedom in choosing colors. Participants: children between 7 and 12 years old. Research Impact: The viewer's desire to see the final design and the effective outcome of the design
Inspiration
This design is inspired by children's fantasy worlds. In the pictures, each child imagines himself in a special fantasy world according to each flavor of ice cream. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
Image Credits
All of the images: Illustrator / Creator: Mohsen Koofiani
Project Overview
Daity Galaxy Ice Cream Packaging has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Mohsen Koofiani was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Daity Galaxy Ice Cream Packaging.
Mohsen Koofiani Press Releases
Attention press members and journalists: We offer a collection of press releases on Mohsen Koofiani and their notable work, available for your unrestricted use. Instantly access 2 press releases, available exclusively for journalists.
Mohsen Koofiani Newsroom
Find inspiration and award-winning creativity within the Mohsen Koofiani Newsroom.
