The Island Is a Symbol of the Times
Signage and Wayfinding Systems for Shimao Group
Located in the artificial island port of Hong Kong-Zhuhai-Macao Bridge, this work is a city showroom work whose overall design is based on the element of curved surface mimicry. After extracting and summarizing the still and changing interaction between yacht and waves, designers incorporated or put the element into the appearance, adornment, and process design of indoor and outdoor signage. The most difficult part of the project was to select and integrate the common aesthetic elements of the yacht and the ocean, and how to incorporate and convey the spirit of the project site in the design.
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The Island Is a Symbol of the Times by Shenzhen REHOEGD Signage Co Ltd
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The Island Is a Symbol of the Times Signage and Wayfinding Systems Press Releases
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The Island Is a Symbol of the Times Signage and Wayfinding Systems Media Articles
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Unique Properties
Located in the artificial island port of Hong Kong-Zhuhai-Macao Bridge, this work is a city showroom work whose overall design is based on the element of curved surface mimicry. After extracting and summarizing the still and changing interaction between yacht and waves, designers incorporated or put the element into the appearance, adornment and process design of indoor and outdoor signage.
Tags
Ocean, Curved surface, Yacht, Artificial Island, Coexistence between human and ocean
Production Technology
Together with seamless splicing technology, the curved surface style has adopted sectional and hand-hammered techniques to ensure perfect curves of its appearance. The indoor signage employs a combination of metal and resin. The aquamarine resin representing the ocean is naturally molded by casting, through which the curvy waves of the metal base are visible, showing the visual complexity of marine elements.
Design Challenge
The most difficult part of the project was to select and integrate the common aesthetic elements of the yacht and the ocean, and how to incorporate and convey the spirit of the project site in the design. The design team chose to start with the flowing curved surface to express the character of the project on artificial island at the hub in a mimetic way. Also, the curved surface modeling which stretches a long distance, and the resin casting process are part of the difficulties.
Project Duration
This project was started in Zhuhai, China in October, 2019; The showroom signage design plan was finished in July, 2020; The project was officially opened in September, 2020; Currently, the final stage of the project is still in the process of design and construction; The first stage project will be delivered at the end of 2023.
Operation Flow
All signage in this project adopts a modeling language of soft curved surface, which looks harmonious. The combination of metal inlaid with resin in the interior signage design is highly recognizable. In addition, the color scheme in high contrast to the surroundings is memorable in terms of location and shape of signage.
Research
The artificial island on which this project is located carries the future vision of the three cities of Hong Kong, Zhuhai and Macao in terms of economic, cultural, tourism and marine conservation and development synergy and integration. The design team hopes that in addition to the space guidance, this project can also help visitors sense the development prospect of this island. By way of environment, material, light effects and other facets, this project aims to form diversified visual textures.
Inspiration
The element of curved surface, inspired by the figure of yacht and sea waves of the architecture, means unstoppable development vision and the idea of the coexistence between cities and the ocean. Owing to the future planning of the artificial island that we are working on seems futuristic, designers added quite a few futuristic and scientific details and adornment.
Project Overview
The Island Is a Symbol of the Times Signage and Wayfinding Systems has been a Iron winner in the Meta, Strategic and Service Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Shenzhen REHOEGD Signage Co., Ltd..
Iron Recognition
Shenzhen REHOEGD Signage Co., Ltd. was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work The Island Is a Symbol of the Times Signage and Wayfinding Systems.
Shenzhen REHOEGD Signage Co., Ltd. Press Releases
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The Island Is a Symbol of the Times
Shenzhen REHOEGD Signage Co., Ltd. Unveils Futuristic Curved Surface Signage and Wayfinding Systems Showroom
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