Rixing Go Digital
Self Guided Service for Play Design Lab
Rixing is the world's last and only type foundry that's still making traditional Chinese letterpress. As part of Taiwan's cultural heritage and an ambitious career rather than a for-profit business, Rixing dedicates itself to conveying cultural values of craftsmanship and aesthetics of letterpress to all. This project aims at helping Rixing deliver its value proposition by implementing a self-guided service for visitors to learn about the history, artefacts, techniques, and commodities of letterpress on their own, leaving staff more time to better serve their customers.
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Rixing Go Digital by Ting Han Chen
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Self Guided Service by Ting Han Chen
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Ting Han Chen Rixing Go Digital
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Ting Han Chen Self Guided Service
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Ting Han Chen Designer Portrait Photo
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Play Design LabBrand Logo
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Rixing Go Digital Self Guided Service Press Releases
Press resources for Rixing Go Digital are offered in several languages: English.
Rixing Go Digital Self Guided Service Translations
Excited to make Rixing Go Digital accessible in many languages through our translations: זיך-גיידיד דינסט YI, Selfgeleide Diens AF, Iṣẹ Itọsọna Ara Ẹni YO, Shërbimi I Vetëdrejtuar SQ, በራስ የመመራት አገልግሎት AM, خدمة التوجيه الذاتي AR, Ինքնակառավարվող Սպասարկումը HY, Özünü Idarə Edən Xidmət AZ, Norberak Gidatutako Zerbitzua EU, Isevisi Oziqondisayo ZU, Самастойнае Абслугоўванне BE, স্ব-নির্দেশিত পরিষেবা BN, Samostalna Usluga BS, Самостоятелното Обслужване BG, ကိုယ်တိုင်လမ်းညွှန်ပေးသောဝန်ဆောင်မှု MY, Servei Autoguiat CA, Ang Self Guided Service CEB, Self Guided Service NY, 自助服務 ZY, 自助服务 ZH, Serviziu Autoguidatu CO, Samousluživanje HR, Služba S Vlastním Průvodcem CS, Selvstyret Service DA, Zelfgeleide Service NL, Memgvidita Servo EO, Isejuhitav Teenus ET, Itseohjattu Palvelu FI, Service Autoguidé FR, An Seirbheis Fèin-Threòraichte GD, Servizo Autoguiado GL, თვითმართვადი მომსახურება KA, Selbstgeführter Service DE, Αυτοκαθοδηγούμενη Υπηρεσία EL, સ્વ-માર્ગદર્શિત સેવા GU, Sèvis Pwòp Tèt Ou Gide HT, Sabis Na Jagora HA, ʻo Ka Lawelawe Alakaʻi Ponoʻī HAW, שירות מודרך עצמי HE, स्व-निर्देशित सेवा HI, Kev Pabcuam Tus Kheej HMN, Önvezérelt Szolgáltatás HU, Sjálfstýrð Þjónusta IS, Ọrụ Eduzi Onwe Ya IG, Layanan Mandiri ID, Seirbhís Fhéintreoraithe GA, Servizio Autoguidato IT, セルフガイドサービスは JA, Layanan Dipandu Dhewe JV, ಸ್ವಯಂ ನಿರ್ದೇಶಿತ ಸೇವೆಯು KN, Өзін-Өзі Басқаратын Қызмет KK, សេវាកម្មណែនាំដោយខ្លួនឯង KM, Serivisi Yiyobora RW, 셀프 가이드 서비스 KO, Xizmeta Xweser KU, Өзүн Жетектөөчү Тейлөө KY, ການບໍລິການນໍາພາດ້ວຍຕົນເອງ LO, Sui Ipsius Obsequium LA, Pašapkalpošanās Pakalpojums LV, Savarankiška Paslauga LT, Self-Guidéiert Service LB, Самоводена Услуга MK, Tolotra Tarihin-Tena MG, Perkhidmatan Berpandu Kendiri MS, സ്വയം ഗൈഡഡ് സേവനം ML, Servizz Awto-Iggwidat MT, Te Ratonga Arahi Whaiaro MI, स्वयं-मार्गदर्शित सेवा MR, Өөрөө Удирдах Үйлчилгээ MN, आत्म निर्देशित सेवा NE, Selvstyrt Tjeneste NO, ସ୍ୱୟଂ ଗାଇଡ୍ ସେବା OR, د ځان لارښود خدمت PS, Self Guided Service EN, خدمات خود هدایت شده FA, Usługa Samoobsługowa PL, Serviço Autoguiado PT, ਸਵੈ ਸੇਧਿਤ ਸੇਵਾ PA, Serviciu Auto-Ghidat RO, Самостоятельное Обслуживание RU, 'au'aunaga Fa'atonu A Le Tagata Lava Ia SM, Самовођена Услуга SR, Self Guided Service SN, خود رهنمائي خدمت SD, ස්වයං මාර්ගෝපදේශක සේවාව SI, Samoriadená Služba SK, Samovodena Storitev SL, Adeegga Is-Hagidda SO, Tšebeletso Ea Boitelo ST, Servicio Autoguiado ES, Jasa Dipandu Diri SU, Huduma Ya Kujiongoza SW, Självguidad Service SV, Ang Self Guided Service TL, Хидматрасонии Худидоракунӣ TG, சுய வழிகாட்டுதல் சேவை TA, Үз-Үзе Белән Идарә Итү TT, స్వీయ మార్గదర్శక సేవ TE, บริการแนะนำตนเอง TH, Kendi Kendine Rehberli Hizmet TR, Özbaşdak Hyzmat TK, Самостійне Обслуговування UK, سیلف گائیڈڈ سروس UR, ئۆزى يېتەكلەيدىغان مۇلازىمەت UG, O'z-O'zini Boshqarish Xizmati UZ, Dịch Vụ Tự Hướng Dẫn VI, Gwasanaeth Hunan Dywys CY, Sels Begeliede Tsjinst FY, Inkonzo Ekhokelwayo XH.
Rixing Go Digital Self Guided Service Media Articles
Our Rixing Go Digital articles are prepped and available in these languages: Hindi, Dutch, Italian, Korean, Japanese, Russian, Spanish, Turkish, Arabic (Standard), French, Portuguese, Chinese (Mandarin), German, Indonesian and English, ready for your use.
Unique Properties
This project introduces a visitor-centered self-guided service framework, which includes points of interest, and a correspondent web-based mobile guide. The mobile guide connects artifacts, knowledge, and extended services in Rixing Type Foundry. Visitors can stop by a numbered signage, click on the correspondent number on the mobile to learn about the artifacts or shop souvenirs on their own, leaving staff more time to better serve customers. People can enjoy the guide in sequence or move to different POI to compose their own journey of visit. As the numbered signage of POI is placed beside the artefacts, visitors will see the pre-recorded guide of a docent explaining, just like in real time.
Tags
self-service, self-guided, service design, mobile guide, digital guide, museum guide, webapp, type foundry, letterpress
Production Technology
The self-guide system is realized as a mobile web compatible with most smartphones (e.g. iOS or Android). Since it's web-based, no app installation is needed. Just scan the QR code, the mobile guide service will start immediately. When experiencing, the user interface keeps the visitor's own system display preference setting to fit individual style, and visitors can review again all the guided tour contents after leaving the Foundry. We developed the mobile guide using Squarespace, a coding-free responsive web design platform. The audio and video contents are stored in the Vimeo cloud platform, and can be updated with ease. The environmental signages are printed acrylics coating with Pantone 433C matte that aligns with the color schemes of Rixing Type Foundry.
Design Challenge
Rixing is less of a for-profit business, but more of a social enterprise devoted to preserving the disappearing type-making culture. Therefore, financial condition was hard for Rixing before we had worked with Rixing to optimize their visitor service experience. Design-wise, the challenge lies in the design of UX/UI workflow and the attention paid to the details. Each web page UI needs carefully arranged and hint at the user on actions to take next, and keep the user experience consistent.
Project Duration
The project started on Sep 2022 in Rixing Type Foundry in Taipei, Taiwan.
Operation Flow
1. The visitors scan the QR Code shown on the front gate of Rixing Type Foundry to activate the self-guided service. 2. The mobile guide opens in visitors’ web browser, and the user follows the hint on the interface to watch the instruction video on how-to use the self-guided service. 3. Visitors arrive at a numbered point of interests (POI), and then click on the correspondent number on their mobile guide to watch and listen to the guided tour of that POI. 4. Visitors can experience sequentially or jump to different POI at their own will, review the POI after going home, and/or link to extensive information/website for online shopping or further explorations.
Research
The project is about transforming Rixing into a visitor-centric experiential destination. Value propositioning, stakeholder interviews, and design workshops were conducted, and customer experience journey mapping is used to summarize an optimal and comprehensive guided tour experience from the visitor's perspective. Based on the research insights gained, points of interests are identified and made inter-connected to be experienced systematically, whilst providing the visitors with options to experience different points of interests freely. A self-guided service framework is then implemented as a mobile guide so that the visitor can learn about the place, artefacts, and letterpress-related knowledge, and shop commodities throughout the self-guided journey.
Inspiration
Rixing is well known as the world’s last and only type foundry still making Traditional Chinese letterpress. To convey the cultural values of such disappearing industry heritage - letterpressing, Rixing devotes to offering guided tours to every visitor. However, the guide quality varied from staff to staff, making the visitor experience inconsistent. Also, it takes an average of 27 minutes for a comprehensive guide for each visitor, which is time-consuming, labor-intense, and gradually becomes a financial burden for Rixing. To resolve the crisis, we’ve introduced a self-guided service to free human labor and enhance visitor experience.
Image Credits
Image #1: Photographer CrisKa Photography, The Digital Guide Designed for Rixing Type Foundry, 2023. Image #2: Creator Ting-Han Chen, The Map of Points of Interest in Rixing Type Foundry, 2022. Image #3: Photographer CrisKa Photography, The Digital Guide Designed for Rixing Type Foundry, 2023. Image #4: Photographer China Productivity Center, The Video of the Guided Tour shown on a user's screen, 2022. Image #5: Creator Ting-Han Chen, The UI designs of the Self-Serviced Mobile Guide, 2023.
Project Overview
Rixing Go Digital Self Guided Service has been a Silver winner in the Meta, Strategic and Service Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Ting Han Chen was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Rixing Go Digital Self Guided Service.
Ting Han Chen Press Releases
We provide a series of press releases on Ting Han Chen that journalists and press members can freely incorporate into their narratives. Press members can now immediately access 3 press releases.
Rixing Introduces Innovative Self-Guided Service for Visitors
Rixing Type Foundry in Taipei, Taiwan, has launched a cutting-edge self-guided service to enhance the visitor experience and preserve the disappearing type-making culture.
Ting Han Chen Newsroom
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