From the Forest of Rusk
Snacks for Yamazaki Baking Co., Ltd.
When designing this product rusk, the team used worldview of picture books and tried to make the character animals living in the Forest of Rusk as lovely as possible. They set up a character for each flavor, created an episode for each character and put on the back of the package. Therefore, the size of eyes, nose and mouth had to be adjusted in millimeters. The rusk used for the design basis is not CG, but actual product to be pictured and used as it is. The natural unique shape of rusk made its character look more attractive.
Download Press Kit № 133393
Download Press Kit № 133393 Snacks for Yamazaki Baking Co., Ltd. by Shoichiro Takei to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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From the Forest of Rusk by Shoichiro Takei
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Snacks by Shoichiro Takei
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Shoichiro Takei From the Forest of Rusk
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Shoichiro Takei Snacks
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Yamazaki Baking Co Ltd Brand Logo
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From the Forest of Rusk Snacks Press Releases
Press releases for From the Forest of Rusk are now accessible in these languages: English.
From the Forest of Rusk Snacks Media Articles
Our articles on From the Forest of Rusk, prepared for immediate use, are offered in several languages, including Turkish, Arabic (Standard), Hindi, Italian, Indonesian, German, French, Portuguese, English, Dutch, Spanish, Korean, Japanese, Russian and Chinese (Mandarin).
Unique Properties
This affordable product features simple designs of cute animals made from traditional rusk itself, which are aimed at having maximum impact at the place of purchase and creating a sense of familiarity that makes it easy for consumers to pick up. It is manufactured by the long-established bakery located in a town, which is a regional place with abundant nature. The product’s soft image that originated in lush natural surroundings is reflected in its name and animal motifs.
Tags
#KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Production Technology
It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Design Challenge
The most difficult part of the design process was how to turn being inexpensive into a positive feature. There are lots of ways to create accessible designs. For example, using typography to look pop, or using sizzle feeling from rusk to look tasty. This project is relatively inexpensive and the product will be sold in supermarkets and mass retailers. Also, its target audience is relatively young. For these reasons, they reflected these factors into this character design, also having in mind its new series to be launched.
Project Duration
The project started in August 2018 in Kagoshima, Japan and finished in January 2019 in Kagoshima and Tokyo. The products are sold all over Japan now. Immediately after its release, the product became a hot topic on social networking sites on SNS (Twitter, Instagram and so on), with comments such as "cute" and "there are different kinds of animals". The client is considering developing different flavors in the future.
Operation Flow
The design is based on the world of a picture book and features various animals that live in the Forest of Rusk. Therefore, even if various flavors are produced in the future, it is possible to create a story that can be associated with the flavor and design new animals to appear, making it easy to create a series and to develop gift items.
Research
In addition to previous product designs and its sales trends, the team also plotted strategy considering the current situation from various viewpoints, such as its target audience, expected selling area, competitor's design and popular rusk designs and the like, in order to attract new buyers.
Inspiration
When designing this product rusk, the team used worldview of picture books which they also work on. After all, they thought of the narrative first, and then tried to make the character with the motif of rusk as lovely as possible. Therefore, the size of eyes, nose and mouth had to be adjusted in millimeters. The rusk used for the design basis is not CG, but actual product to be pictured and used as it is. The natural shaping unique to rusk made its character look more attractive.
Image Credits
Hiroki Ogusu(Image Photo) Ryo Kawagoe(Products Photo)
Project Overview
From the Forest of Rusk Snacks has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Shoichiro Takei was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work From the Forest of Rusk Snacks.
Shoichiro Takei Press Releases
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From the Forest of Rusk: A Whimsical Snack Design by Shoichiro Takei Wins Silver A' Design Award
Shoichiro Takei's delightful snack design, From the Forest of Rusk, has captured the hearts of consumers with its charming animal motifs and exceptional quality. The project, which began in August 2018 in Kagoshima, Japan, and concluded in January 2019 in Kagoshima and Tokyo, has garnered attention nationwide and is set to expand with new flavors and characters.
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