Kagoshima Shinsen Cha
Green Tea Beverage for JA KAGOSHIMA Federation of Economic Agricultural Cooperative Associations
For creating the bland logo, the team blend some elements, that is the client's initial, an active volcano Sakurajima Mt. (the symbol of Kagoshima in Japan) and T-E-A into only one Kanji as a mark design and the hidden message. So that the beautiful green color of this tea beverage brings out, the team use white as a basis for labeling and place simple objects with two kinds of tea leaves. Moreover, to express Japanese atmosphere, Hiragana is incorporated into the product name, and traditional Japanese colors are used on the label.
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Download Press Kit № 133397 Green Tea Beverage for JA KAGOSHIMA Federation of Economic Agricultural Cooperative Associations by Shoichiro Takei to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Kagoshima Shinsen Cha by Shoichiro Takei
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Green Tea Beverage by Shoichiro Takei
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Shoichiro Takei Kagoshima Shinsen Cha
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Shoichiro Takei Green Tea Beverage
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JA KAGOSHIMA Federation of Economic Agricultural Cooperative AssociationsBrand Logo
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Kagoshima Shinsen Cha Green Tea Beverage Press Releases
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Kagoshima Shinsen Cha Green Tea Beverage Media Articles
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Unique Properties
The team name the product to express pride and history of leading the Japanese tea industry for many years, allowing for the meaning and sound of the name. For creating this bland logo, they blend some elements, that is the client's initial, an active volcano Sakurajima Mt. (the symbol of Kagoshima in Japan) and T-E-A into only one Kanji as a mark design and the hidden message. So that the beautiful green color of this tea beverage brings out, the team use white as a basis for labeling and place simple objects with two kinds of tea leaves. Moreover, to express Japanese atmosphere, Hiragana is incorporated into the product name, and traditional Japanese colors are used on the label.
Tags
#KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Production Technology
It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Design Challenge
The most difficult part of its design was how to express its impressive appearance in a limited space of the product. Also, from a branding point of view, the team thought it would be best to use the logo not only for this product but also as a banner for the client's tea brand. Therefore, this logo should be versatile, highly visible and have a strong impact, so that it could be used for future series of the product as well. As for its naming, they considered a number of factors, such as the visual element, the nuance of the word, and its registration issue.
Project Duration
The project started in August 2020 in Kagoshima, Japan, and finished in April 2021 in Kagoshima. The team tried to express the uniqueness of Japan and Kagoshima to make a strong impact on its design. As a result, in a short period of time after its launch, it became a record seller, which expanded sales channels one after another. The design of this shipping box was so well received that the client decided to sell recyclable box of tea with the same design.
Operation Flow
The team were involved from a much earlier stage of the product development and when deciding tea flavor as well. And the same concept was also applied to various promotional materials such as shipping boxes, banners, posters, and flyers.
Research
In addition to the history of tea in Japan and development process of green tea industry including its tradition and production area, the team examined the demand for green tea in Japan and overseas, and its product development. Meanwhile, they team also researched the following factors, such as what agricultural producers in Kagoshima particularly focus on, past sales histories, expected target, what type of occasion to drink, competitor's tea flavor and its design and the like.
Inspiration
The team chose a tea flavor with a comfortable and refreshing tone in trend as well as a delicious aftertaste. Most Japanese bottled teas use a dark green or a green gradation background. Meanwhile, this product is a comfortable and refreshing beverage and so they decide to use white as a base color and place a simple and casual object with two tea leaves. The logo and naming of the tea are placed in the center of the layout to give an impressive appearance at the store.
Image Credits
Hiroki Ogusu (Photo)
Project Overview
Kagoshima Shinsen Cha Green Tea Beverage has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Shoichiro Takei was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Kagoshima Shinsen Cha Green Tea Beverage.
Shoichiro Takei Press Releases
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Introducing Kagoshima Shinsen Cha: A Refreshing Green Tea Beverage
Award-Winning Designer Shoichiro Takei Unveils the Unique Branding and Design of Kagoshima Shinsen Cha
Shoichiro Takei Newsroom
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