WHATER

Packaging for BLOOMAGE BIOTECHNOLOGY CORPORATION LIMITED

The product adopts a minimalist design. The blue water drop label design on the bottle not only serves as a visual hammer, but also reflects its positioning of water retention thousand-time of similar products and its connotation of youth maintenance. The frosted texture of the capsule-shaped outer cover offers a better hand feeling, and makes it easy for consumers to grasp. The label in the center employs a transparent base and drop-shaped label, which accentuates the theme of the brand.

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WHATER Packaging Press Releases

Availability alert: Press releases for WHATER in languages including English.

WHATER Packaging Media Articles

Ready for your features: articles on WHATER in various languages, including English, Korean, Japanese, Russian, Chinese (Mandarin), Spanish, Hindi, Turkish, Arabic (Standard), Italian, German, French, Portuguese, Dutch and Indonesian.

Unique Properties

WHATER is produced by Bloomage Biotech, the biggest player in Research and Development, production and sales of hyaluronic acid. Bloomage Biotech, which is committed to creative technology for vibrant life, is also the first HA manufacturer that applied for the UltraHA as the new material for food and got approval. Containing hyaluronic acid manufactured by Bloomage Biotech, and using a minimalist formula, WHATER is a healthy HA drink for daily consumption. Naturally found in the body, hyaluronic acid is a natural moisturizer of the human body, with the ability to hold up to 1,000 times its weight of water. As a spring of biotechnology, WHATER enables people to supplement hyaluronic acid while drinking water, activating radiant glows from the inside out.

Tags

Portable, exquisite, convenient, moist and elastic, hydrating

Production Technology

The bottle and its cap are produced by injection molding and blowing processes, while its label is made by screen printing and back printing processes. The capsule-shaped bottle is made of PET, while its inner cover and outer capsule-shaped cover are made of PP.

Design Challenge

The package design is the most challenging for the design team. The design for traditional mineral water bottles is already quite mature, so it's very difficult to make further innovation and optimization. Hence, the team shifts to designing in light of the shapes of capsules and lipsticks and makes the product as exquisite, convenient and safe as expected.

Project Duration

The project was launched in Beijing in March 2021, completed in August the same year, and made its debut at China Cosmetic Summit in Shanghai in September 2021.

Operation Flow

With a full height of 168mm, it can be easily put into carry-on luggage such as satchels and underarm bags so that customers experience the moist maintenance of the hyaluronic acid water anytime and anywhere. The (frosted/smooth) surface and ergonomic bottle size design gives users a good grip.

Research

WHATER is the first domestic hyaluronic acid drinkable water in China produced by Bloomage. The product formula is very simple, as it only contains purified water and hyaluronic acid, with no additives or antisepsis. Considering the recommended daily usage and the need for carrying, the design team selects the recyclable PP as the bottle material that endures the heat of up to 140°C. They apply innovative germ-free canning techniques to ensure users' clean and safe water intake.

Inspiration

Water Capsule adopts a minimalist design. The blue water drop label design on the bottle not only serves as a visual hammer, but also reflects its positioning of water retention thousand-time of similar products and its connotation of youth maintenance. The frosted texture of the capsule-shaped outer cover offers a better hand feeling, and makes it easy for consumers to grasp. The label in the center employs a transparent base and drop-shaped label, which accentuates the theme of the brand.

Project Overview

WHATER Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit WHATER of BLOOMAGE BIOTECH.

Bronze Recognition

WHATER of BLOOMAGE BIOTECH was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work WHATER Packaging.

WHATER of BLOOMAGE BIOTECH Press Releases

Our press releases on WHATER of BLOOMAGE BIOTECH and their work are made freely available for press members looking to add depth to their content. Now available: Immediate access to 1 press releases for journalists.

Introducing WHATER: The Innovative Hyaluronic Acid Drinkable Water by Bloomage Biotech

Discover the revolutionary WHATER, a minimalist-designed hyaluronic acid drinkable water, produced by Bloomage Biotech, making its debut at the China Cosmetic Summit in Shanghai in September 2021.

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