Sales Center for DSC Design
The project is situated in Wuhan, China. It translates local natural and cultural contexts into narrative scenes themed by contemporary heaven of peace, fitting the attributes of the project. Modern architectural curved languages break conventional interior design methods. Geometries are staggered and stacked under the large frame, releasing infinite tension of anti-gravity structural aesthetics. The large-area staircase enables the space to grow upwards. Relaxing and pleasant sensory feeling leads people to a tranquil book world that brings an immersive and healing spatial experience.
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The project continues the artistic design languages of building facades. The design team blended humanism and naturalism into the interior. To set the benchmark for future ecological resorts, the design team shaped a brand new humanistic community that integrates commerce, art and nature into a whole. Reading & coffee scene, negotiation & sales scene, and interactive & instagrammable scene are incorporated into the overall immersive space, evoking imagination about and resonance with future life.
DSC DESIGN, Sunac, Wuhan Resort, Sales Center, Humanistic Community, "Contemporary Heaven of Peace"
1. The curved brand wall and the huge LED screen are naturally coherent, responding to the annular suspended ceiling. 2. A large amount of hyperbolic surfaces and customized materials, such as the seamless wood-like panel on the suspended ceiling, and the seamless special artificial stone on the floor, bring a natural and integrated spatial feeling.
Due to the distinctive architectural form and lots of hyperbolic shapes, it was a big challenge to integrate and unify the interior and the architecture and ensure the practical effect of construction techniques. Besides, how to achieve a good lighting effect in such a large space posed another great challenge to the project.
Started in: 2020.10 Finished in: 2021.05 Location: Wuhan, Hubei Province
The curved surfaces and lines and large-area blank form an abstract context, which highlights the charm of spatial atmosphere, naturally shows the fluidity of interior structure, and produces a waving, textured and soft aesthetic. The varying walls guide circulation routes. The landscape narrative techniques, which combine the virtuality and reality, break the spatial dullness and arouse emotional variation, with artistry stimulating people's curiosity to explore the immersive space.
In addition to functionality and aesthetic value, the design attempts to pacify the inner world and slow down the pace of life. The design expresses art and touches the hearts of people. The boundary between the interior and the outside is gradually resolved. People can enjoy reading, chatting, sunshine and shades while sitting under a tree. The project performs a future composite format and redefines the relationship between people and nature, allowing people to embrace ecology and themselves.
Huangpi District is located in Wuhan, China, enjoying beautiful natural sceneries, known as "Back Garden of Wuhan". Two developers Sunac China and Wuhan Urban Construction Group worked together to build the world-class tourist destination Wuhan Resort here, practicing the value system of urban co-construction. The project is the sales center of Wuhan Resort, a large-volume cultural and tourist complex. DSC DESIGN was entrusted to carry out the creativity and execution of interior finishes.
JS studio / YU PHOTOGRAPHY
Wuhan Resort Sales Center has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
DSC DESIGN was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Wuhan Resort Sales Center.
Our press releases on DSC DESIGN and their work are made freely available for press members looking to add depth to their content. Now available: Immediate access to 2 press releases for journalists.
DSC DESIGN Unveils Innovative Sales Center for Wuhan Resort
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