Sales Center
Wuhan Resort

Sales Center for DSC Design

The project is situated in Wuhan, China. It translates local natural and cultural contexts into narrative scenes themed by contemporary heaven of peace, fitting the attributes of the project. Modern architectural curved languages break conventional interior design methods. Geometries are staggered and stacked under the large frame, releasing infinite tension of anti-gravity structural aesthetics. The large-area staircase enables the space to grow upwards. Relaxing and pleasant sensory feeling leads people to a tranquil book world that brings an immersive and healing spatial experience.

DSC DESIGN 2022 Agency Silver Press Kit № 134845

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Wuhan Resort by DSC DESIGN
Wuhan Resort by DSC DESIGN

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Sales Center by DSC DESIGN
Sales Center by DSC DESIGN

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DSC DESIGN Wuhan Resort
DSC DESIGN Wuhan Resort

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Details on photo contributions are located in the Image Credits Section.

DSC DESIGN Sales Center
DSC DESIGN Sales Center

Download 1800 Pixels JPEG Image.

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DSC DesignBrand Logo
DSC DesignBrand Logo

Download 1800 Pixels JPEG Image.

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Design Newswire
Wuhan Resort Sales Center Press Releases

Explore press materials for Wuhan Resort, available in languages such as English.


Press Kit
Wuhan Resort Sales Center Media Articles

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Unique Properties

The project continues the artistic design languages of building facades. The design team blended humanism and naturalism into the interior. To set the benchmark for future ecological resorts, the design team shaped a brand new humanistic community that integrates commerce, art and nature into a whole. Reading & coffee scene, negotiation & sales scene, and interactive & instagrammable scene are incorporated into the overall immersive space, evoking imagination about and resonance with future life.

Tags

DSC DESIGN, Sunac, Wuhan Resort, Sales Center, Humanistic Community, "Contemporary Heaven of Peace"

Production Technology

1. The curved brand wall and the huge LED screen are naturally coherent, responding to the annular suspended ceiling. 2. A large amount of hyperbolic surfaces and customized materials, such as the seamless wood-like panel on the suspended ceiling, and the seamless special artificial stone on the floor, bring a natural and integrated spatial feeling.

Design Challenge

Due to the distinctive architectural form and lots of hyperbolic shapes, it was a big challenge to integrate and unify the interior and the architecture and ensure the practical effect of construction techniques. Besides, how to achieve a good lighting effect in such a large space posed another great challenge to the project.

Project Duration

Started in: 2020.10 Finished in: 2021.05 Location: Wuhan, Hubei Province

Operation Flow

The curved surfaces and lines and large-area blank form an abstract context, which highlights the charm of spatial atmosphere, naturally shows the fluidity of interior structure, and produces a waving, textured and soft aesthetic. The varying walls guide circulation routes. The landscape narrative techniques, which combine the virtuality and reality, break the spatial dullness and arouse emotional variation, with artistry stimulating people's curiosity to explore the immersive space.

Research

In addition to functionality and aesthetic value, the design attempts to pacify the inner world and slow down the pace of life. The design expresses art and touches the hearts of people. The boundary between the interior and the outside is gradually resolved. People can enjoy reading, chatting, sunshine and shades while sitting under a tree. The project performs a future composite format and redefines the relationship between people and nature, allowing people to embrace ecology and themselves.

Inspiration

Huangpi District is located in Wuhan, China, enjoying beautiful natural sceneries, known as "Back Garden of Wuhan". Two developers Sunac China and Wuhan Urban Construction Group worked together to build the world-class tourist destination Wuhan Resort here, practicing the value system of urban co-construction. The project is the sales center of Wuhan Resort, a large-volume cultural and tourist complex. DSC DESIGN was entrusted to carry out the creativity and execution of interior finishes.

Image Credits

JS studio / YU PHOTOGRAPHY

Project Overview

Wuhan Resort Sales Center has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

 Award Logo
Silver Recognition

DSC DESIGN was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Wuhan Resort Sales Center.

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DSC DESIGN Press Releases

Our press releases on DSC DESIGN and their work are made freely available for press members looking to add depth to their content. Now available: Immediate access to 2 press releases for journalists.


Wuhan Resort: A New Paradigm in Ecological Tourism

DSC DESIGN Unveils Innovative Sales Center for Wuhan Resort


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DSC DESIGN Newsroom

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You are currently viewing Media Showcase № 134845. Uncover the depth of DSC DESIGN's achievements in their newsroom, featuring everything from high-res images to detailed interviews. You are exploring Press Kit / Media Showcase 134845 for Wuhan Resort. More resources can be found in Newsroom 288235.

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