WWI Cultural Trail
Map Book for Emanuela Spedicato, SeTe srl
Sui Camminamenti della Grande Guerra is a 96 pages outdoor guide book. It's a 165x235 millimeter hard-cover book with a paper pocket where is folded the map of the trail. The descriptions of trail's stages are combined with modern and colored images of the area. Each chapter has an infographic with the information of the stage like length, elevation and time. Also, several double pages with black-and-white old pictures, poems and author's thoughts, separates chapters. The color palette (shades of dark green) and the main fonts (typewriting style) recalls an old fashioned military imaginary.
Download Press Kit № 136363
Download Press Kit № 136363 Map Book for Emanuela Spedicato, SeTe srl by Martino Spreafico to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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WWI Trail by Martino Spreafico
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Map Book by Martino Spreafico
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Martino Spreafico WWI Trail
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Martino Spreafico Map Book
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Emanuela Spedicato SeTe srlBrand Logo
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WWI Cultural Trail Map Book Media Articles
Utilize our prepared articles to feature WWI Cultural Trail, available in the languages: English, Chinese (Mandarin), Hindi, Dutch, Korean, Indonesian, Japanese, Russian, Turkish, Arabic (Standard), Italian, German, French, Portuguese and Spanish.
Unique Properties
The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Tags
book, world war I, map, cultural trail
Production Technology
The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Design Challenge
The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
Project Duration
The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Operation Flow
The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Research
In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Inspiration
I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Project Overview
WWI Cultural Trail Map Book has been a Iron winner in the Print and Published Media Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Martino Spreafico.
Iron Recognition
Martino Spreafico was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work WWI Cultural Trail Map Book.
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