Coway

Customer Experience Centre for IQI Concept

Coway Experience Centre located in Kuala Lumpur, Malaysia is the world's first interactive digital showroom, taking consumers on a journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. The main concept of the center revolves around purity, natural and futuristic elements in order to unite and emphasize Coway's philosophy of living pure together. One of the highlights is the water filtration station, designed as the notion of Tree, as water is the Tree of Life.

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Download Press Kit № 136737 Customer Experience Centre for IQI Concept by IQI Concept to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Coway by IQI Concept

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Customer Experience Centre by IQI Concept

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IQI Concept Coway

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IQI Concept Customer Experience Centre

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IQI ConceptBrand Logo

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Coway Customer Experience Centre Press Releases

Press releases tailored for Coway are available in the languages: English.

Coway Customer Experience Centre Media Articles

Ready for your features: articles on Coway in various languages, including Indonesian, Spanish, Dutch, Turkish, Arabic (Standard), Korean, Japanese, Russian, English, Italian, German, French, Portuguese, Chinese (Mandarin) and Hindi.

Unique Properties

Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.

Tags

experience centre, curves, nature, clean, commercial space, digital

Production Technology

The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.

Design Challenge

The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.

Project Duration

Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.

Operation Flow

Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.

Research

The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre. We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre

Inspiration

The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.

Image Credits

Photographer: David Yeow

Project Overview

Coway Customer Experience Centre has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

IQI Concept was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Coway Customer Experience Centre.

IQI Concept Press Releases

Attention press members and journalists: We offer a collection of press releases on IQI Concept and their notable work, available for your unrestricted use. Instantly access 1 press releases, available exclusively for journalists.

Coway Experience Centre: Uniting Purity, Nature, and Innovation

The world's first interactive digital showroom, Coway Experience Centre in Kuala Lumpur, Malaysia, embodies purity, natural elements, and futuristic innovation, emphasizing Coway's philosophy of living pure together. This revolutionary space offers an experiential journey towards a healthier lifestyle through innovative products and services for clean water and air, quality sleep, and washroom hygiene.

IQI Concept Newsroom

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