Deep Memory

Sales Center for China Overseas Properties

Due to the large scale of the space, it's difficult to control the overall spatial scale. At the early stage, the design team specially experimented the interior space model many times and built a partial sample room of the project on site with the construction team so as to achieve the best spatial effects of the whole project. This project takes the urban texture of Dalian as the design origin, and uses contemporary spatial language to describe "deep memory, local new life", the new and the old in the space, the typo and false in the composition, the realism and the intention.

Download Press Kit № 136770

Download Press Kit № 136770 Sales Center for China Overseas Properties by HOLF CHEN to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Deep Memory by HOLF CHEN

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Sales Center by HOLF CHEN

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HOLF CHEN Deep Memory

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HOLF CHEN Sales Center

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Deep Memory Sales Center Press Releases

Press resources for Deep Memory are offered in several languages: English.

Deep Memory Sales Center Media Articles

Our Deep Memory articles are prepped and available in these languages: French, Turkish, Indonesian, Dutch, Spanish, Arabic (Standard), English, Korean, Japanese, Russian, Italian, German, Portuguese, Chinese (Mandarin) and Hindi, ready for your use.

Unique Properties

Dalian, where the project is located, is a city with a fusion of Eastern and Western architectural styles. The Gothic architecture is elegant and chic, and the oriental traditional bluestone roads can be seen everywhere. Walking through such a magical urban texture, the exotic and local customs are intertwined, which is the temperament of the locals. Buildings from different periods have retained their unique forms, combining East and West, old and new.

Tags

Sales Center, Interior design, holf design

Production Technology

Marble, wood veneer, stiffe ned fabric, brushed material

Design Challenge

Due to the large scale of the space, it's difficult to control the overall spatial scale. At the early stage, the design team specially experimented the interior space model many times and built a partial sample room of the project on site with the construction team so as to achieve the best spatial effects of the whole project.

Project Duration

From January 2021 to June 2021; in Dalian

Operation Flow

The rough stones, the language of the growing pine trees, and the compositional charm of the space are all images of the deep local memory and the free growth of the local culture.” Art chandelier, glass crystal, veneer, stone and other materials are used ingeniously and cooperate with each other to find a dialogue between roughness and delicacy, organic and minimalist, and generate an aesthetic magnetic field space.

Research

The ingenious use of matching materials in the project; artistic chandeliers, glass crystal, wood veneer, stone and other materials cooperate with each other to find a dialogue between nature and the ground, between organic and minimalist, and produce unique natural aesthetics. In such a large space, the natural air and rhythm, the arrogance and rhythm of the lake and the sea, people can look inside and enjoy it calmly.

Inspiration

This project takes the urban texture of Dalian as the design origin, and uses contemporary spatial language to describe "deep memory, local new life", the new and the old in the space, the typo and false in the composition, the realism and the intention, and outlines an aura. place to flow.

Image Credits

Qiwen photography

Project Overview

Deep Memory Sales Center has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

HOLF CHEN was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Deep Memory Sales Center.

HOLF CHEN Press Releases

We provide a series of press releases on HOLF CHEN that journalists and press members can freely incorporate into their narratives. Available now: 1 press releases ready for immediate access by journalists.

Deep Memory: A Fusion of Urban Texture and Contemporary Design

Discover the Unique Sales Center Design by HOLF CHEN

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