Figura

Branding and Packaging for Zambelli Brand Design

Figura is a line of healthy products that are inspired by Mediterranean cuisine and lifestyle. Figura branding is designed around the fig icon stylized to create an air balloon. Figura packaging reflects the hues, tones, and textures of the Mediterranean adorned with a splash of gold, enhancing the premium quality of the products. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design, this is why the air balloon icon was used. It tells the story of her voyage and her love for the Mediterranean.

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Download Press Kit № 137540 Branding and Packaging for Zambelli Brand Design by Anja Zambelli Colak to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Figura by Anja Zambelli Colak

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Branding and Packaging by Anja Zambelli Colak

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Anja Zambelli Colak Figura

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Anja Zambelli Colak Branding and Packaging

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Anja Zambelli Colak Designer Portrait Photo

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Zambelli Brand DesignBrand Logo

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Figura Branding and Packaging Press Releases

Press releases for Figura are now accessible in these languages: English.

Figura Branding and Packaging Media Articles

Ready for your features: articles on Figura in various languages, including Italian, German, Korean, Indonesian, Russian, English, Spanish, Turkish, Arabic (Standard), Portuguese, French, Chinese (Mandarin), Hindi, Japanese and Dutch.

Unique Properties

Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.

Tags

branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel

Production Technology

High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.

Design Challenge

The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.

Project Duration

The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.

Operation Flow

Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.

Research

After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.

Inspiration

Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.

Project Overview

Figura Branding and Packaging has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Anja Zambelli Colak.

Iron Recognition

Anja Zambelli Colak was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Figura Branding and Packaging.

Anja Zambelli Colak Press Releases

Media members, dive into our press releases on Anja Zambelli Colak's work, ready for you to use and enhance your journalistic content. Instantly access 4 press releases, available exclusively for journalists.

Figura: Bringing the Mediterranean to Asia with Exotic Branding and Packaging

Figura, a line of healthy products inspired by Mediterranean cuisine and lifestyle, introduces a unique branding and packaging design that reflects the essence of the Mediterranean while targeting the Asian market.

Anja Zambelli Colak Newsroom

Access Anja Zambelli Colak Newsroom to delve into the world of top-tier design and accolades.