Artem Luxury Watch Straps
Packaging for Studio Otherness
Artem Straps is an Australia-based brand with a vision of redefining watch straps for the passionate collector. Artem's brand experience honors the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps. The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
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Artem by Joel Derksen
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Packaging by Joel Derksen
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Joel Derksen Artem
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Joel Derksen Packaging
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Studio OthernessBrand Logo
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Artem Luxury Watch Straps Packaging Media Articles
Ready-to-feature articles on Artem Luxury Watch Straps are available in these languages: Chinese (Mandarin), Dutch, Korean, Indonesian, Russian, Italian, French, Portuguese, Hindi, Turkish, English, Spanish, Arabic (Standard), Japanese and German, for your convenience.
Unique Properties
Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps. The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Tags
Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology
Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge
The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Project Duration
4 months, Netherlands
Operation Flow
Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Research
Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence. Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration
The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Image Credits
Photographer: Ingmar Swalue
Project Overview
Artem Luxury Watch Straps Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Joel Derksen was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Artem Luxury Watch Straps Packaging.
Joel Derksen Newsroom
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